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Growth Hacking that creates great UX

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing the number of users your product has. Although this remains a defining feature of the growth hacking strategy, it doesn’t work unless you put plans in place for keeping […]
Hits and Misses in 2018 UX Design

Hits and Misses in 2018 UX Design

2018 has been a pivotal year for businesses looking to improve their user experience (UX) design. As advanced technologies become more readily available, companies have been able to create intuitive and user-friendly layouts while intelligently adapting to their user’s needs. While many companies have taken advantage of new design principles to build a better UX […]
How to get started with UX

How to Get Started with UX

User experience (UX) is no longer an optional component of a larger branding initiative — it’s a necessary aspect of business survival. The UX design process is an almost scientific approach to understanding customer behaviors and using that data to create unique, engaging solutions that convert sales and create long-term brand ambassadors. Intimidated yet? You […]
What’s Ahead for IoT and UX Design

What’s Ahead for IoT and UX Design

The Internet of Things (IoT) is here, but it has not yet matured into a mainstream technology. As one of the biggest emerging trends in the technology world, it’s only a matter of time before enterprising problem-solvers address and correct the biggest challenges standing in IoT’s way. Many of these problems represent significant shifts in […]
What does bad VUI look like and how to avoid it

What does bad VUI look like? How to avoid it

Here are some suggestions for how to avoid losing customers with bad VUI.   Just like those frustrating phone menus that never seem to offer the option you’re looking for, bad VUI offers a menu list that is long, confusing and off-target. Keep options short and to the point.   Open ended questions can lead […]
Some Challenges Designing for Voice

Some Challenges to Designing for Voice

As opportunities to use VUI expand, challenges are inevitable as are questions.   Accessibility What does accessibility mean when it comes to voice experiences? What are the considerations for those who cannot speak or whose speech does not interact well with VUI? What about those with hearing loss?   Platforms Much like the future of […]
Why you should care about VUI

Why should you care about VUI?

User expectations are changing and adoption of VUI will only increase. As adoption increases, voice experiences will become more of a gatekeeper to accessing certain customer segments. Without VUI, you may not be able to reach some of the customers you want to reach as those customers will come to expect the convenience and delight […]

Trends in VUI

Machine learning continues to drive improvements in voice technology. Error rates in voice and speech recognition are continually dropping. Eventually, our technology may get to the point where it hears and responds as well as humans.   Narrow AI vs. General Intelligence Narrow AI (artificial intelligence), also known as weak AI, is where we are […]

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’s helpful to give users information about what they can do. Keep them from getting lost by offering several options as a […]

VUI and User Delight

What are Users Looking For in Voice Experiences? Designing for voice is not simply designing for screen and adding voice. It requires completely rethinking the information architecture. There are design challenges, but also opportunities to delight each user. When it works well, VUI (voice user interface) can be fun as well as informative. Traditional screen […]