Craig Nishizaki


Craig leads UpTop’s Business Development Team to achieve annual revenue and profit margin targets. He is responsible for new account acquisition and account development across a portfolio of clients including: Amazon, Belkin, Disney, Identity Force, Microsoft, Paint Sundries Solutions, and Quorum Review IRB. Craig also acts as a Business Leader for the UX Design and Research teams at UpTop.

Craig’s career spans 20 years of experience in sales, consulting and executive leadership. In 2009, Craig left the telecommunications industry after 14 years and moved into the User Experience (UX) Design field joining an agency in Seattle where he acted as Director of Business Development. In 2013, the agency was acquired and rebranded as UpTop where he remained a vital member of the team.
In addition to his Bachelor of Arts degree in Communications – Consumer Behavior, Craig also received a Software Product Management Certificate from the University of Washington in 2014.

Outside of the office
Craig loves spending time with his wife and three young children, including a set of twins! Craig is an avid fan of the UW Huskies and Seattle Seahawks and his favorite getaway is the beautiful island of Maui.