Michael Woo

DIRECTOR OF User Experience

As the UX Director, Michael is responsible for a variety of B2B and B2C projects that include overall digital strategy, team assembly, the design of user interactions and user research organization and analysis.

At UpTop, Michael has worked on many large-scale projects – from discovery to launch – with Microsoft, Amazon, Premera Blue Cross, VUDU, and The L.A.U.G.H. App just to name a few. Projects range from internal business intelligence tools, consumer-facing products, new website creations and major redesigns, mobile applications and more. 
Prior to UpTop, Michael worked as the Senior Lead Designer at Big Fish Games where he assisted in the design and launch of the company’s Instant Games App for Android, Windows 8 and Roku.