Michael Woo

DIRECTOR OF User Experience

As the UX Manager, Michael is responsible for a variety of B2B and B2C projects that include overall digital strategy, team assembly, the design of user interactions and user research organization and analysis.

At UpTop, Michael has worked on several large-scale projects – from discovery to launch – with Microsoft, Amazon, Quorum Review Board and Entertainment Partners. Projects range from internal business intelligence tools, consumer-facing products, new website creations and major redesigns, mobile applications and more. 
Prior to UpTop, Michael worked has the Senior Lead Designer at Big Fish Games where he assisted in the design and launch of the company’s Instant Games App for Android, Windows 8 and Roku.