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Sharing insights on design and technology
Assessing Analytics Tools to Improve UX Design Outcomes
Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is important, of course, but it has to inform action according to a strategy backed by data. This is what the most successful strategists in any industry do, […]
Up at the Top: Clutch Awards UpTop the 2019 Top Creative & Design Agency Award!
We at UpTop are excited to be named as one of the top UX Design companies in the U.S. and recognized as an industry leader in Clutch’s Leaders Matrix in several categories over the past four years. We are being recognized as a Top Creative & Design Agency in Washington by Clutch in their 2019 […]
High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?
In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, unfortunately, it often seems these two elements are mutually exclusive. The more complete a UI design idea is, the more […]
4 Ways to Enhance UX with API Integrations
For years now, practically every tech product on the market has been undergoing a radical shift. Technical products are becoming simpler, and simple products are becoming easier to integrate. Both of these occurrences are due to a profound market-wide interest in improving the user experience (UX). UX design is what makes complex, technically demanding tools […]
Why SEO Matters to UX Design
SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]
Identify, Prioritize, Fix: Fight UX Friction at Its Source
UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at first, UX design does involve a kind of clairvoyance — just not necessarily a supernatural one. The designer’s foreknowledge of user behavior mostly […]
5 Steps to Optimize Website Navigation
Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]
How to Achieve Internal Alignment on UX Vision
Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
[VIDEO] Erase Friction to Increase Revenue
The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digital Ventures Michael Woo, Director of UX @ UpTop Moderator – Craig Nishizaki, Sr. Director of Business Development @ UpTop We […]
Managing Legacy Systems: When to Upgrade, Replace, or Rebuild
Every business relies on a set of core technology systems to function. These solutions include everything from a digital freelancer’s free cloud storage account to a fully featured enterprise SAP implementation that serves hundreds of employees, with an accompanying six-figure price tag. But technology continues to advance, and user expectations – both inside and outside […]