Our Blog
Sharing insights on design and technology
Why Journey Mapping Requires a Workshop
In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Improve Team Strategy with Design Sprinting
Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that can be improved. It is not, as the Ancient Greeks believed, a kind of “divine madness” that only a few lucky people […]
Conversational UI Offers a Next-Level UX
User onboarding is a delicate process. It is one of the first places where developers get to showcase their skills and demonstrate how well they can serve users’ needs. It’s also where the vast majority of user drop-off occurs. If a brand, product, or service manages to tell a consistent, compelling story from its very […]
Use Journey Mapping to Identify & Resolve UX Friction
Every technological process involves a necessary series of steps, or clear set of conditions, that must be met, one-by-one, for the overall project to be a success. This is especially true for mobile apps, whose users are interested in an additional, all-important element – convenience. In order to be successful in today’s on-the-go mobile culture, app […]
Do API Integrations Improve the User Experience?
If there is one major difference between 21st-century products and those of yesteryear, it’s the focus on user experience (UX). In the past, manufacturers expected consumers to learn how to use their products. While UX played a small role in industrial product design, it was Apple’s Don Norman that put user experience front and center […]
5 Business Problems Solved by UX
When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]
Design That Allows Users to Help Themselves
Self-service applications have become a major consumer trend in the past few years. In fact, 50 percent of consumers now prefer self-service over interacting with someone else to solve an issue. So how does this affect UX designers, and the way products are built? Read on to learn all about self-service applications and how to […]
UX Can Put Customer Support in the User’s Hands
Consumers like instant gratification, and it’s no different when it comes to customer service. Whether it’s pre-sale or post-sale support, your customers want answers to their questions right away – whenever and wherever is convenient for them. Hiring a large customer service team is very costly and not feasible for most businesses, however. What can […]
Essential Elements in Creating a Customer Journey Map
Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]
3 Examples of Business Problems Solved by UX Design
Until recently, everyday objects and business tools were defined by technology, and technology was largely determined by engineers. Consider the telephone. From Alexander Graham Bell’s first experiments, up until the moment Steve Jobs entered the scene, telephone design meant making the product look attractive – and little more. For most of human history engineers have […]