Our Blog

Sharing insights on design and technology

3 reasons why your app users aren't coming back

3 Reasons Why Your App’s Users Aren’t Coming Back

With every passing year, it becomes more apparent that we are living in a mobile-first world. In 2017, there are anticipated to be 197 billion mobile app downloads, up from 149.3 billion just one year ago. By 2021 that figure leaps to nearly 353 billion. These app downloads now account for a majority of time […]
gamification offers big returns

3 Reasons Gamification Can Offer Big Returns For Businesses

The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integrates elements of game playing into your business and is showing signs of big returns for those businesses who get it right. The […]
Lure Boomers to buy into milliennial first world

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group is in many ways truly unique and divergent from its predecessors. And with Millennials outnumbering Baby Boomers by 15 million, it is understandable that businesses […]
sales challenges that can be improved with UX

5 Sales Challenges That Can Be Improved With UX Design

In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organizations that adopted CX-driven practices saw a 17 percent spike in revenue year-over-year. Meanwhile, organizations that were slow to adapt grew at only 3 […]
What role does UX play in SEO?

What Role Does UX Play in SEO?

In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google search can be credited to some secret sauce. Rather, your ranking is determined by hundreds of variables, a large majority over which […]
Budget for UX

Why CEOs Cannot Be Skeptical About Budgeting for UX in 2018 – Part 1

With the role of technology becoming increasingly fundamental for business operations—both internally and consumer-facing—there has never been a greater need for quality user experience. Couple this with the fact that those very same technologies have empowered the modern user with higher expectations as well, and it should be clear that making the investment in UX […]
mobile-app-freemium-model

4 UX Tips To Help You Capitalize on the Freemium Model

Over the past several years there has been a seismic shift in the way that consumers access the Internet. After decades of supremacy, desktops were supplanted late in 2016 as a majority of Internet traffic came from mobile devices for the first time. Driving this change is the mobile application market. This year, mobile applications […]
5 key digital trends for successful businesses

5 Key Trends Driving Business Success in the Digital Marketplace

  In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This deal is representative of a larger shift in global business, away from traditional brick-and-mortar locations towards a more robust digital marketplace. As […]