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Sharing insights on design and technology
Identify, Prioritize, Fix: Fight UX Friction at Its Source
UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at first, UX design does involve a kind of clairvoyance — just not necessarily a supernatural one. The designer’s foreknowledge of user behavior mostly […]
5 Steps to Optimize Website Navigation
Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]
How to Achieve Internal Alignment on UX Vision
Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
[VIDEO] Erase Friction to Increase Revenue
The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digital Ventures Michael Woo, Director of UX @ UpTop Moderator – Craig Nishizaki, Sr. Director of Business Development @ UpTop We […]
Managing Legacy Systems: When to Upgrade, Replace, or Rebuild
Every business relies on a set of core technology systems to function. These solutions include everything from a digital freelancer’s free cloud storage account to a fully featured enterprise SAP implementation that serves hundreds of employees, with an accompanying six-figure price tag. But technology continues to advance, and user expectations – both inside and outside […]
Utilize DevOps to Quickly Modify Database Structure
Database changes are tedious, time-consuming challenges that introduce a great deal of risk into any organization. Deploying database schema changes is a highly demanding technical task, and it takes critical development hours away from other strategic objectives. At the same time, lagging database response can obstruct even the best-planned application deliveries and slow down an […]
5 Foolproof Strategies for Optimizing an Online Community Site
The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powerful in the first place. Popular online communities like GoodReads, DeviantArt, or CouchSurfing work because they empower users to meaningfully interact with one another in ways that […]
Get Everyone on Board with a Program Manager
Selling design isn’t an easy task. Convincing colleagues and decision-makers to buy design isn’t either. Yet any company that wants to lead the way in terms of the user experience (UX) it offers absolutely has to make the effort. The nature of UX design makes this proposition a little more complex than it sounds. It […]
Why Journey Mapping Requires a Workshop
In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Improve Team Strategy with Design Sprinting
Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that can be improved. It is not, as the Ancient Greeks believed, a kind of “divine madness” that only a few lucky people […]