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Sharing insights on design and technology

Data Analytics for Better UX

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer experience will become the most significant competitive differentiator, outranking even price and product. But because there is so much information readily available, selecting the most […]
Restoring brand image through a better user experience

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]
Get C-Suite Buy In on Chatbots

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat interface. Years ago, chatbots like Microsoft Word’s pixilated paperclip, Clippy, assisted users by answering basic questions and performing rudimentary tasks. Many users would argue this […]
people using IoT devices

4 Tips for Pairing a Great User Experience with Your IoT Device

At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a global force in the very near future. Today, there are now an astounding 22.9 billion connected devices integrated into the network […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]
Craig Nishizaki headshot

Nishizaki Promoted to Senior Director of Business Development at UpTop

UpTop announces the promotion of Craig Nishizaki, Director of Business Development, to Senior Director of Business Development. Nishizaki has been a member of the UpTop Team since 2013 when Peak Systems rebranded itself under the UpTop name.  As Senior Director of Business Development, Nishizaki will lead UpTop’s Business Development Team to achieve annual revenue and […]
The L.A.U.G.H. was developed for The Catherine Mayer Foundation by UpTop

UpTop Develops “Un-App App®” to Foster Creativity and Focus in Children for Catherine Mayer Foundation

UpTop, a Seattle-based UX design and development company, announces the delivery of the L.A.U.G.H.® App, an evidence-based app created by the Catherine Mayer Foundation to help kids relax, focus and concentrate, increasing creativity and self-esteem. The app combines visual art (drawing), music and breathing to create calming and positive energies for kids of all ages. […]