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marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]
Craig Nishizaki headshot

Nishizaki Promoted to Senior Director of Business Development at UpTop

UpTop announces the promotion of Craig Nishizaki, Director of Business Development, to Senior Director of Business Development. Nishizaki has been a member of the UpTop Team since 2013 when Peak Systems rebranded itself under the UpTop name.  As Senior Director of Business Development, Nishizaki will lead UpTop’s Business Development Team to achieve annual revenue and […]
The L.A.U.G.H. was developed for The Catherine Mayer Foundation by UpTop

UpTop Develops “Un-App App®” to Foster Creativity and Focus in Children for Catherine Mayer Foundation

UpTop, a Seattle-based UX design and development company, announces the delivery of the L.A.U.G.H.® App, an evidence-based app created by the Catherine Mayer Foundation to help kids relax, focus and concentrate, increasing creativity and self-esteem. The app combines visual art (drawing), music and breathing to create calming and positive energies for kids of all ages. […]
Businessman and businesswoman holding megaphone

5 Must-See Ted Talks on Design for Business Leaders

Whether you’re leading your organization’s marketing department, the head of IT or making leadership decisions in another role within your enterprise, it pays to look at the challenges you face on a daily basis through the lens of a designer—particularly when you consider the surge in technological tools being integrated into your operations year after […]
A business team debating.

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives will certainly want to put their seal of approval on the project. So will your marketing department. Your sales force will likely have an opinion, in […]

Congratulations to Belkin for Linksys Velop Success

UpTop would like to sincerely congratulate Belkin and its Linksys® brand for the recent overwhelming critical success of their new Velop™ Whole Home Wi-Fi system. This critical success includes winning the coveted Best of CES 2017 in the Networking Products category from PC Magazine™, among others. Velop™ is the type of “user first” product that UpTop appreciates and […]

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and accepted by a majority of developers and designers. Even mobile, which is a relatively new interface by comparison, leaned on a set of OS-reinforced design […]