Our Blog
Sharing insights on design and technology
5 Key Trends Driving Business Success in the Digital Marketplace
In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This deal is representative of a larger shift in global business, away from traditional brick-and-mortar locations towards a more robust digital marketplace. As […]
3 Things to Consider Before Integrating Video Conferencing Into Your Support Strategy
If a picture is worth a thousand words, what about a video? With the advanced telecommunications capabilities available to businesses today, that’s the question on the minds of many C-level executives. The answer, as it turns out, is about $7.85 billion. According to a recent study from Transparency Market Research, that’s the expected annual global […]
Top 3 Data Analytics to Track for Better UX
Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer experience will become the most significant competitive differentiator, outranking even price and product. But because there is so much information readily available, selecting the most […]
Restoring Brand Image Through Improved User Experience
These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]
3 Strategies For Getting C-Suite Buy-In On Chatbots
The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat interface. Years ago, chatbots like Microsoft Word’s pixilated paperclip, Clippy, assisted users by answering basic questions and performing rudimentary tasks. Many users would argue this […]
6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project
As a business leader, you know how difficult it can be to reach a true consensus when pursuing new initiatives. While various departments within your organization are working towards one goal, there are bound to be disagreements from time to time. Not everyone will want to take the same path, or share your beliefs in […]
4 Tips for Pairing a Great User Experience with Your IoT Device
At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a global force in the very near future. Today, there are now an astounding 22.9 billion connected devices integrated into the network […]
3 Strategies for Design that Look Great, Work Great and Actually Sell
It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
3 Ways Marketing and UX Can Work Together to Drive Profitability
Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]
Nishizaki Promoted to Senior Director of Business Development at UpTop
UpTop announces the promotion of Craig Nishizaki, Director of Business Development, to Senior Director of Business Development. Nishizaki has been a member of the UpTop Team since 2013 when Peak Systems rebranded itself under the UpTop name. As Senior Director of Business Development, Nishizaki will lead UpTop’s Business Development Team to achieve annual revenue and […]
