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3 Reasons Gamification Can Offer Big Returns For Businesses
The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integrates elements of game playing into your business and is showing signs of big returns for those businesses who get it right. The […]
4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World
It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group is in many ways truly unique and divergent from its predecessors. And with Millennials outnumbering Baby Boomers by 15 million, it is understandable that businesses […]
5 Sales Challenges That Can Be Improved With UX Design
In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organizations that adopted CX-driven practices saw a 17 percent spike in revenue year-over-year. Meanwhile, organizations that were slow to adapt grew at only 3 […]
What Role Does UX Play in SEO?
In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google search can be credited to some secret sauce. Rather, your ranking is determined by hundreds of variables, a large majority over which […]
Why CEO’s Cannot Be Skeptical About Budgeting For UX – Part II
Halfway through 2017, savvy organizations are already laying the foundation for their 2018 strategies and building the budgets that will help them reach their goals. In Part 1 of this series we examined a few ways that UX research and design can be imperative for helping organizations succeed, despite the fact that many CEOs remain […]
Why CEOs Cannot Be Skeptical About Budgeting for UX in 2018 – Part 1
With the role of technology becoming increasingly fundamental for business operations—both internally and consumer-facing—there has never been a greater need for quality user experience. Couple this with the fact that those very same technologies have empowered the modern user with higher expectations as well, and it should be clear that making the investment in UX […]
4 UX Tips To Help You Capitalize on the Freemium Model
Over the past several years there has been a seismic shift in the way that consumers access the Internet. After decades of supremacy, desktops were supplanted late in 2016 as a majority of Internet traffic came from mobile devices for the first time. Driving this change is the mobile application market. This year, mobile applications […]
5 Key Trends Driving Business Success in the Digital Marketplace
In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This deal is representative of a larger shift in global business, away from traditional brick-and-mortar locations towards a more robust digital marketplace. As […]
3 Things to Consider Before Integrating Video Conferencing Into Your Support Strategy
If a picture is worth a thousand words, what about a video? With the advanced telecommunications capabilities available to businesses today, that’s the question on the minds of many C-level executives. The answer, as it turns out, is about $7.85 billion. According to a recent study from Transparency Market Research, that’s the expected annual global […]
Top 3 Data Analytics to Track for Better UX
Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer experience will become the most significant competitive differentiator, outranking even price and product. But because there is so much information readily available, selecting the most […]