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Sharing insights on design and technology
What an Effortless Experience Means for UX Design
Using your company’s products should be easy. Most executives and business leaders are quick to agree. Nobody would choose to make the process of purchasing and using a product harder than it needs to be, right? But customers don’t think of a product or service as an end of its own. It is inevitably linked […]
4 Ways to Enhance UX with API Integrations
For years now, practically every tech product on the market has been undergoing a radical shift. Technical products are becoming simpler, and simple products are becoming easier to integrate. Both of these occurrences are due to a profound market-wide interest in improving the user experience (UX). UX design is what makes complex, technically demanding tools […]
Implement Design That Encourages Self-Actualization
The trend towards UX design has far-reaching implications. Web designers and developers are looking for new, value-generating ways to leverage user-generated content to promote their platforms. People trust their social circles for purchase recommendations more than all other factors combined. Customer reviews, in particular, have demonstrated great success in the world of e-commerce – far […]
Achieve Functional Animation in UX Design
Animation is not just for entertainment. In the world of UX design, animation can play a pivotal role in helping users understand the purpose of website elements, interface components, and navigational tools. These types of design elements are called functional animation. Functional animation enables UX designers to explain complex things in a simple yet visually […]
Assessing Analytics Tools to Improve UX Design Outcomes
Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is important, of course, but it has to inform action according to a strategy backed by data. This is what the most successful strategists in any industry do, […]
Up at the Top: Clutch Awards UpTop the 2019 Top Creative & Design Agency Award!
We at UpTop are excited to be named as one of the top UX Design companies in the U.S. and recognized as an industry leader in Clutch’s Leaders Matrix in several categories over the past four years. We are being recognized as a Top Creative & Design Agency in Washington by Clutch in their 2019 […]
High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?
In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, unfortunately, it often seems these two elements are mutually exclusive. The more complete a UI design idea is, the more […]
Why SEO Matters to UX Design
SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]
Identify, Prioritize, Fix: Fight UX Friction at Its Source
UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at first, UX design does involve a kind of clairvoyance — just not necessarily a supernatural one. The designer’s foreknowledge of user behavior mostly […]
5 Steps to Optimize Website Navigation
Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]