Our Blog
Sharing insights on design and technology
How To Solve UX Problems Using Experimentation
Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Experiment? Design is about solving problems, whether that problem is solving a business goal, improving team productivity, bringing in new users and […]
Issues Facing Retailers Today
Retailers are facing a crossroad today: do they focus just on their brick and mortar experience or do they innovate their tech to bring a seamless digital and physical shopping experience to their customers? Many retailers are challenged with lagging sales as they struggle to update their digital experience to coincide with their brand identity. […]
Gartner APPS Recap: Emotions Charge Experience
Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]
3 Reasons Why Your App’s Users Aren’t Coming Back
With every passing year, it becomes more apparent that we are living in a mobile-first world. In 2017, there are anticipated to be 197 billion mobile app downloads, up from 149.3 billion just one year ago. By 2021 that figure leaps to nearly 353 billion. These app downloads now account for a majority of time […]
3 Reasons Gamification Can Offer Big Returns For Businesses
The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integrates elements of game playing into your business and is showing signs of big returns for those businesses who get it right. The […]
4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World
It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group is in many ways truly unique and divergent from its predecessors. And with Millennials outnumbering Baby Boomers by 15 million, it is understandable that businesses […]
5 Sales Challenges That Can Be Improved With UX Design
In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organizations that adopted CX-driven practices saw a 17 percent spike in revenue year-over-year. Meanwhile, organizations that were slow to adapt grew at only 3 […]
What Role Does UX Play in SEO?
In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google search can be credited to some secret sauce. Rather, your ranking is determined by hundreds of variables, a large majority over which […]
Why CEO’s Cannot Be Skeptical About Budgeting For UX – Part II
Halfway through 2017, savvy organizations are already laying the foundation for their 2018 strategies and building the budgets that will help them reach their goals. In Part 1 of this series we examined a few ways that UX research and design can be imperative for helping organizations succeed, despite the fact that many CEOs remain […]
Why CEOs Cannot Be Skeptical About Budgeting for UX in 2018 – Part 1
With the role of technology becoming increasingly fundamental for business operations—both internally and consumer-facing—there has never been a greater need for quality user experience. Couple this with the fact that those very same technologies have empowered the modern user with higher expectations as well, and it should be clear that making the investment in UX […]