All posts by: Michael Woo

[VIDEO] Why your business should do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more.
3 reasons why your app users aren't coming back

3 Reasons Why Your App’s Users Aren’t Coming Back

With every passing year, it becomes more apparent that we are living in a mobile-first world. In 2017, there are anticipated to be 197 billion mobile app downloads, up from 149.3 billion just one year ago. By 2021 that figure leaps to nearly 353 billion. These app downloads now account for a majority of time […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
UpTop uses data to inform design decisions

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and analytics show that there hasn’t been a dip in your site traffic. It would seem that you’re doing everything right, but for some reason people just aren’t completing […]
A business team debating.

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives will certainly want to put their seal of approval on the project. So will your marketing department. Your sales force will likely have an opinion, in […]
The newly released iPhone 7 and 7 Plus

4 Key Takeaways on the iPhone 7 Launch for Business Leaders

In many ways product launches from Apple, like the iPhone 7, can be seen as the zeitgeist that propels the user experience today. On one hand, the company can be seen as an innovator, introducing design changes and new features that affect how every one of us interacts with (or comes to expect to interact […]

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years earlier. In 2012, NASA began wind tunnel testing the initial designs of the vehicle. Did NASA begin with a full-scale build of […]

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You can imagine why it’s so difficult to practice an ideal UX process, when the only constant is change. Despite all […]

Accessibility Design—Optimizing the Digital Experience for Everybody

When designing a website, the first thing to take into account is one of the most basic: is my website accessible to a variety of users? Accessible design is defined as a design process in which the needs of people with disabilities are specifically considered (these typically include aesthetic features like font size, button colors […]

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of any sustainable business is consumer trust. Case in point, the majority of consumers require assurance of an organization’s credibility before engaging with them. In fact, a […]