All posts by: Rochelle Murray

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]

How To Improve Your Cross-Functional Team Communication

Reinforcing effective cross-functional communication Regardless of the size of your organization, effective cross-functional communication is vital to ensuring your departments can work together as a cohesive unit. It can be common, however, for many businesses to experience levels of tension as individual team members subconsciously favor their departmental interests over the bigger-picture needs of the […]

[WEBINAR] Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Development at UpTop Key themes that we covered: Having the right mindset when making user experience decisions  Effective communication between cross-functional teams, management, […]

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of working on a computer per day, my cell phone, filming videos, and watching tv/movies when […]

[VIDEO] Developers Need Designers

This week we have our developer Ben Gourarie talking about the importance of Developers communicating with Designers throughout the project.

[VIDEO] How Design Thinking Has Influenced Our Work

We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this framework today.

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet, growth hacking is used to describe the rhythms that encourage quick and scalable growth for start-up companies. Sean Ellis coined the term, and it arose […]

Another fun year at the Pike Place Market Foundation’s Sunset Supper

On Friday, August 17, Uptop was proud to once again be a sponsor at the Pike Place Market Foundation’s Sunset Supper where 100 of our region’s top restaurants, wineries, distilleries and breweries donated samples of their bounty. The Foundation’s work supports the Market with a total of eight focused services including the Senior Center and […]

[VIDEO] What does blockchain mean for business?

In this mini-series, Jon Edwards and Erik Williamson will highlight blockchain technology and what it means for business. As well as real-world applications of the technology that companies could implement already. How do you plan on using new technology, like blockchain, to improve your customer's experience?

How To Solve UX Problems Using Experimentation

Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Experiment? Design is about solving problems, whether that problem is solving a business goal, improving team productivity, bringing in new users and […]
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