UpTop Team, Author at UpTop

Conversion Rate, Digital Strategy, UX Design, UX Research

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings...

UpTop Team

Design Thinking, UX Design

Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Deve...

UpTop Team

UX Design, UX Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of workin...

UpTop Team

Design Thinking, Process, UX Design

How Design Thinking Has Influenced Our Work

We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this f...

UpTop Team

CX, UX Research

Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations...

UpTop Team

Process, UX Design, UX Research

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet,...

UpTop Team

CX, Journey Mapping, UX Research

Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both inter...

UpTop Team

CX, UX Design

Why UX Will Make or Break Your Business

User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Su...

UpTop Team

Design Thinking, UX Design

How To Solve UX Problems Using Experimentation

Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Ex...

UpTop Team

CX, Digital Strategy, UX Design

Issues Facing Retailers Today

Retailers are facing a crossroad today: do they focus just on their brick and mortar experience or do they innovate their tech to bring a seamless digital and physical shopping experience to their cus...

UpTop Team

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5 Marketing Challenges That Can Be Solved With UX

Let’s Solve Your Five Biggest User Experience Problems

[Infographic] Who is responsible for digital addiction?

How Design Thinking Has Influenced Our Work

Why User Experience Research is Important

Why Growth Hacking Is UX Design

Why Your Business Should Do Journey Mapping too

Why UX Will Make or Break Your Business

How To Solve UX Problems Using Experimentation

Issues Facing Retailers Today

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