Blog Posts About Content Strategy

self_actualization

Implement Design That Encourages Self-Actualization

The trend towards UX design has far-reaching implications. Web designers and developers are looking for new, value-generating ways to leverage user-generated content to promote their platforms. People trust their social circles for purchase recommendations more than all other factors combined. Customer reviews, in particular, have demonstrated great success in the world of e-commerce – far […]

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]
What role does UX play in SEO?

What Role Does UX Play in SEO?

In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google search can be credited to some secret sauce. Rather, your ranking is determined by hundreds of variables, a large majority over which […]

How Can You Enhance UX for a More Universal Appeal?

When traveling to a foreign country where you don’t speak the native language, a translation dictionary is an indispensable asset. Without being able to communicate with the locals, you might have trouble with simple tasks like ordering a meal or finding your hotel. Equipping yourself with tools like a translation dictionary allows for universal communication […]

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as marketers to enhance their websites or applications, as highlighted by DesignForUse CEO Nishant Jain in his article “User Experience Design—The New Age Marketing […]

5 Suggestions for Spring Cleaning Your Website’s User Experience

As the temperatures begin to warm and we emerge from our metaphorical burrows, many of us embark upon the annual tradition that is spring cleaning. Your business should take this time to reflect and tidy up its website as well. As we all know, consumers are increasingly heading online to search for goods, services and […]
peanut-gallery-tips

Website Tips From the Peanut Gallery

There are several important aspects to consider when setting the strategy of your online experience. Regardless if your strategy is a mobile first one (which I recommend) or not, there are several things you should consider. Imagery The User Experience Textual content   Imagery 1. Make sure the people in your website imagery reflect your […]