Consumers like instant gratification, and it’s no different when it comes to customer service. Whether it’s pre-sale or post-sale support, your customers want answers to their questions right away – whenever and wherever is convenient for them. Hiring a large customer service team is very costly and not feasible for most businesses, however. What can […]
Reinforcing effective cross-functional communication Regardless of the size of your organization, effective cross-functional communication is vital to ensuring your departments can work together as a cohesive unit. It can be common, however, for many businesses to experience levels of tension as individual team members subconsciously favor their departmental interests over the bigger-picture needs of the […]
This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations for the user experience of your website, app, anything! If you don't dig dipper into what your users are telling you, how can you create an experience they want? Craig walks you through our approach and tactical ways UX research can be not only effective by scrappy as well.
Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more.
User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Sure, as a UX design and development agency, we might be a little biased here, but given the transformative results we’ve seen […]
Retailers are facing a crossroad today: do they focus just on their brick and mortar experience or do they innovate their tech to bring a seamless digital and physical shopping experience to their customers? Many retailers are challenged with lagging sales as they struggle to update their digital experience to coincide with their brand identity. […]
Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]
Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when I tell you that I consider mapping to be a crucial step in creating an effective, […]