There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]
Reinforcing effective cross-functional communication Regardless of the size of your organization, effective cross-functional communication is vital to ensuring your departments can work together as a cohesive unit. It can be common, however, for many businesses to experience levels of tension as individual team members subconsciously favor their departmental interests over the bigger-picture needs of the […]
The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Development at UpTop Key themes that we covered: Having the right mindset when making user experience decisions Effective communication between cross-functional teams, management, […]
This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations for the user experience of your website, app, anything! If you don't dig dipper into what your users are telling you, how can you create an experience they want? Craig walks you through our approach and tactical ways UX research can be not only effective by scrappy as well.
Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more.
User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Sure, as a UX design and development agency, we might be a little biased here, but given the transformative results we’ve seen […]
Retailers are facing a crossroad today: do they focus just on their brick and mortar experience or do they innovate their tech to bring a seamless digital and physical shopping experience to their customers? Many retailers are challenged with lagging sales as they struggle to update their digital experience to coincide with their brand identity. […]
Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]