When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]
Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]
To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing the number of users your product has. Although this remains a defining feature of the growth hacking strategy, it doesn’t work unless you put plans in place for keeping […]
The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Development at UpTop Key themes that we covered: Having the right mindset when making user experience decisions Effective communication between cross-functional teams, management, […]
We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this framework today.
Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Experiment? Design is about solving problems, whether that problem is solving a business goal, improving team productivity, bringing in new users and […]
Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with finding a way to incorporate new technologies and improve the digital user experience. Another challenge was to find a solution to their current […]