Blog Posts About Design Thinking

community

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powerful in the first place. Popular online communities like GoodReads, DeviantArt, or CouchSurfing work because they empower users to meaningfully interact with one another in ways that […]
Design Sprint

Improve Team Strategy with Design Sprinting

Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that can be improved. It is not, as the Ancient Greeks believed, a kind of “divine madness” that only a few lucky people […]
5-Business-Problems-Solved-by-UX

5 Business Problems Solved by UX

When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]
Essentials-Creating-Customer-Journey-Map

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]
Growth Hacking that creates great UX

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing the number of users your product has. Although this remains a defining feature of the growth hacking strategy, it doesn’t work unless you put plans in place for keeping […]

[WEBINAR] Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Development at UpTop Key themes that we covered: Having the right mindset when making user experience decisions  Effective communication between cross-functional teams, management, […]

[VIDEO] How Design Thinking Has Influenced Our Work

We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this framework today.

How To Solve UX Problems Using Experimentation

Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Experiment? Design is about solving problems, whether that problem is solving a business goal, improving team productivity, bringing in new users and […]

Uptop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with finding a way to incorporate new technologies and improve the digital user experience. Another challenge was to find a solution to their current […]

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years earlier. In 2012, NASA began wind tunnel testing the initial designs of the vehicle. Did NASA begin with a full-scale build of […]
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