Blog Posts About Design Thinking

bullseye_animation

Achieve Functional Animation in UX Design

Animation is not just for entertainment. In the world of UX design, animation can play a pivotal role in helping users understand the purpose of website elements, interface components, and navigational tools. These types of design elements are called functional animation. Functional animation enables UX designers to explain complex things in a simple yet visually […]
hi-fidelity-vs-low-fidelity-prototypes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, unfortunately, it often seems these two elements are mutually exclusive. The more complete a UI design idea is, the more […]
search-engine-optimization

Why SEO Matters to UX Design

SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]
friction_chasm

Identify, Prioritize, Fix: Fight UX Friction at Its Source

UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at first, UX design does involve a kind of clairvoyance — just not necessarily a supernatural one. The designer’s foreknowledge of user behavior mostly […]

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]
internal alignment

How to Achieve Internal Alignment on UX Vision

Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
erase-friction-increase-revenue

[VIDEO] Erase Friction to Increase Revenue

The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digital Ventures Michael Woo, Director of UX @ UpTop Moderator – Craig Nishizaki, Sr. Director of Business Development @ UpTop We […]
community

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powerful in the first place. Popular online communities like GoodReads, DeviantArt, or CouchSurfing work because they empower users to meaningfully interact with one another in ways that […]