Blog Posts About Digital Strategy

gamification offers big returns

3 Reasons Gamification Can Offer Big Returns For Businesses

The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integrates elements of game playing into your business and is showing signs of big returns for those businesses who get it right. The […]
Budget for UX

Why CEOs Cannot Be Skeptical About Budgeting for UX in 2018 – Part 1

With the role of technology becoming increasingly fundamental for business operations—both internally and consumer-facing—there has never been a greater need for quality user experience. Couple this with the fact that those very same technologies have empowered the modern user with higher expectations as well, and it should be clear that making the investment in UX […]
5 key digital trends for successful businesses

5 Key Trends Driving Business Success in the Digital Marketplace

  In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This deal is representative of a larger shift in global business, away from traditional brick-and-mortar locations towards a more robust digital marketplace. As […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]

4 Ways to Get Ahead of the Curve in Enterprise UX

Any business that utilizes an internal portal, intranet, or application strives to achieve a seamless and intuitive user experience to ensure personnel can improve communications, mitigate downtime and accomplish tasks more efficiently. Because the impact of UX for internal business needs derives its value from workforce optimization, the stakes to achieve a superb experience increase […]

Proving the Value of UX Design

Using a website or application that has been optimally designed based on user experience (UX) is like a breath of fresh air for users typically encumbered by poorly designed platforms during their online hunts for information. Yet, until they experience the ease of use brought about by UX design, Web surfers may be oblivious to […]

Tackling the IT Talent Deficit With Strategic Resourcing

One of the most pressing challenges for businesses—from small and mid-sized to the Fortune 500—is a dire lack of talent in the IT field. Organizations in every industry are experiencing a severe hiring crunch as they attempt to fill crucial technical positions. In fact, in a recent survey of IT leaders conducted by InformationWeek, 88 […]

4 Things to Keep in Mind as a Project Manager

Any significant project has a variety of requirements and dependencies that call on numerous individuals with varying skill sets. But, ultimately, when push comes to shove, the success or failure of any project rests on the project manager’s shoulders because of the authority and overall project visibility they have. In other words, the buck stops […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]
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