Design sprints play a crucial role in enacting change in healthcare digital systems. Find out why this is only one tool in the toolbox of strategic design thinking.
UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at first, UX design does involve a kind of clairvoyance — just not necessarily a supernatural one. The designer’s foreknowledge of user behavior mostly […]
Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digital Ventures Michael Woo, Director of UX @ UpTop Moderator – Craig Nishizaki, Sr. Director of Business Development @ UpTop We […]
In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Every technological process involves a necessary series of steps, or clear set of conditions, that must be met, one-by-one, for the overall project to be a success. This is especially true for mobile apps, whose users are interested in an additional, all-important element – convenience. In order to be successful in today’s on-the-go mobile culture, app […]
Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]
Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more.
Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a valuable exercise that builds on your user research to create a great experience for your target audience. In Part 2, we’ll explore the […]
Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when I tell you that I consider mapping to be a crucial step in creating an effective, […]