Blog Posts About Process

How To Improve Your Cross-Functional Team Communication

Reinforcing effective cross-functional communication Regardless of the size of your organization, effective cross-functional communication is vital to ensuring your departments can work together as a cohesive unit. It can be common, however, for many businesses to experience levels of tension as individual team members subconsciously favor their departmental interests over the bigger-picture needs of the […]

[VIDEO] Developers Need Designers

This week we have our developer Ben Gourarie talking about the importance of Developers communicating with Designers throughout the project.

[VIDEO] How Design Thinking Has Influenced Our Work

We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this framework today.

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet, growth hacking is used to describe the rhythms that encourage quick and scalable growth for start-up companies. Sean Ellis coined the term, and it arose […]

UX Design Process: AWB’s Ready to Rumble Competition

In our weekly meetings, the UX team kept talking about wanting to do work that mattered (charity-based, pro-bono, etc.) … something that went a little beyond our day-to-day work. We were also looking for a project the entire team could collaborate on, which we don’t get to do very often. When one of our designers noticed […]

Discovery: Why “Why?” is a Critical Question for Long-term Success

Imagine this: you’re about to embark on a new project, and you find yourself in a room full of people who have been thinking for a long time about the work you’re about begin. Sometimes they say things like: “It’s just THIS. We already have a working version of it—which you can look at—and there […]

“Focus on process, not on image” and other things I learned at SmashingConf NYC

Earlier this month I had an opportunity to attend the first stateside conference hosted by Smashing Magazine in New York City. Smashing is my go-to source for inspiration, field-tested research, new techniques and basically the brain trust for what’s happening on the Internet. Attending the conference was my chance to step into the pages of […]