Blog Posts About Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of working on a computer per day, my cell phone, filming videos, and watching tv/movies when […]

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet, growth hacking is used to describe the rhythms that encourage quick and scalable growth for start-up companies. Sean Ellis coined the term, and it arose […]

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do list after launch. As growth happens and time passes, the system needs to be tended to regularly in order to integrate […]