Blog Posts About Research

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do list after launch. As growth happens and time passes, the system needs to be tended to regularly in order to integrate […]

The Customer Experience: What Will They Say About Your Business?

While not everybody can make The New York Times Bestseller List, everybody is, in a sense, a storyteller. We tell stories every day—about everything from where we went last night to what we had for breakfast. Savvy business owners, take heed: Very often, those stories revolve around customer experiences. A clear parallel can be drawn […]