Blog Posts About Social Media

community

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powerful in the first place. Popular online communities like GoodReads, DeviantArt, or CouchSurfing work because they empower users to meaningfully interact with one another in ways that […]

Design Social Media Chatbots to Improve Sales Team Success

Innovation and automation have become guiding principles for agile businesses looking to inject disruptive technologies into their workflows. One such disruption that has proven to be a game changer in recent years is the Artificial Conversational Entity, otherwise known as the chatbot. While AI-driven technology is not a new concept, businesses have found much more […]

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as marketers to enhance their websites or applications, as highlighted by DesignForUse CEO Nishant Jain in his article “User Experience Design—The New Age Marketing […]

UX and E-Commerce Security: Red Flags to Avoid

If you’re an American with internet access, chances are that you’ve made an online purchase recently … and you’re not alone. In fact, nearly 70 percent of Americans shop online regularly (at least monthly), according to Mintel’s Online Shopping U.S. 2015 report. Reasons behind this burgeoning market include the convenience of being able to shop […]

5 Suggestions for Spring Cleaning Your Website’s User Experience

As the temperatures begin to warm and we emerge from our metaphorical burrows, many of us embark upon the annual tradition that is spring cleaning. Your business should take this time to reflect and tidy up its website as well. As we all know, consumers are increasingly heading online to search for goods, services and […]

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of any sustainable business is consumer trust. Case in point, the majority of consumers require assurance of an organization’s credibility before engaging with them. In fact, a […]