Blog Posts About Technology

Solving UX Problems Without a UX Team

Why should you care about VUI?

User expectations are changing and adoption of VUI will only increase. As adoption increases, voice experiences will become more of a gatekeeper to accessing certain customer segments. Without VUI, you may not be able to reach some of the customers you want to reach as those customers will come to expect the convenience and delight […]

Trends in VUI

Machine learning continues to drive improvements in voice technology. Error rates in voice and speech recognition are continually dropping. Eventually, our technology may get to the point where it hears and responds as well as humans.   Narrow AI vs. General Intelligence Narrow AI (artificial intelligence), also known as weak AI, is where we are […]

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’s helpful to give users information about what they can do. Keep them from getting lost by offering several options as a […]

VUI and User Delight

What are Users Looking For in Voice Experiences? Designing for voice is not simply designing for screen and adding voice. It requires completely rethinking the information architecture. There are design challenges, but also opportunities to delight each user. When it works well, VUI (voice user interface) can be fun as well as informative. Traditional screen […]

Upgrading User Experience with Conversational UX

The concept of using virtual assistants and chatbots on business websites and social media platforms is becoming less of an option and more of an expectation. Companies now actively use these tools when interacting with their customers and engaging them in conversations. Natural-language interactions have become an essential part of the development of smart applications […]

[VIDEO] What does blockchain mean for business?

In this mini-series, Jon Edwards and Erik Williamson will highlight blockchain technology and what it means for business. As well as real-world applications of the technology that companies could implement already. How do you plan on using new technology, like blockchain, to improve your customer's experience?
gamification offers big returns

3 Reasons Gamification Can Offer Big Returns For Businesses

The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integrates elements of game playing into your business and is showing signs of big returns for those businesses who get it right. The […]
Get C-Suite Buy In on Chatbots

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat interface. Years ago, chatbots like Microsoft Word’s pixilated paperclip, Clippy, assisted users by answering basic questions and performing rudimentary tasks. Many users would argue this […]
sitting at computer

How to Select the Right E-Commerce Platform for Your Business, Part 2: WooCommerce

In Part 1 of this series, it was explained that before any business can develop a digital presence, it must first lay the solid foundation on which the business will be built. Selecting the right e-commerce platform is the most critical component of that foundation. We shared the pros and cons of e-commerce platform Magento, […]
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