Blog Posts About User Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of working on a computer per day, my cell phone, filming videos, and watching tv/movies when […]

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet, growth hacking is used to describe the rhythms that encourage quick and scalable growth for start-up companies. Sean Ellis coined the term, and it arose […]
Experience Umbrella

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]

Taking the Guesswork out of Mobile App Development and Engagement

Remember Apple’s “there’s an app for that” iPhone 3 commercial? It may seem like ancient history now but, in fact, the viral and eventually trademarked phrase was thrust into the public’s collective consciousness just six years ago. Since that time, mobile app development has grown increasingly popular. As a matter of fact, recent research from […]

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in a 1960 research paper, is generally defined as the tendency to seek out and analyze information in a way […]

User Research: Four Time-Saving Tips

You have a user research budget to improve your app, website or design, but you’ve hit a wall when searching online keywords like “customer research,” “user profile,” “usability testing,” “survey testing,” or “how do I increase my conversion?”   As you comb through dozens of online tutorials, best user research practices, and not-so-technical how-to articles, you’re […]
Customer Experience Mapping

Customer experience mapping helps find the best way to serve your customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a valuable exercise that builds on your user research to create a great experience for your target audience. In Part 2, we’ll explore the […]