Blog Posts About User Research

User Research: Four Time-Saving Tips

You have a user research budget to improve your app, website or design, but you’ve hit a wall when searching online keywords like “customer research,” “user profile,” “usability testing,” “survey testing,” or “how do I increase my conversion?”   As you comb through dozens of online tutorials, best user research practices, and not-so-technical how-to articles, you’re […]

Customer experience mapping helps find the best way to serve your customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a valuable exercise that builds on your user research to create a great experience for your target audience. In Part 2, we’ll explore the […]
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