Legally, healthcare digital experiences must be accessible. Discover why inclusive design is also an ethical imperative and how your next project can stand out.
Design sprints play a crucial role in enacting change in healthcare digital systems. Find out why this is only one tool in the toolbox of strategic design thinking.
Using your company’s products should be easy. Most executives and business leaders are quick to agree. Nobody would choose to make the process of purchasing and using a product harder than it needs to be, right? But customers don’t think of a product or service as an end of its own. It is inevitably linked […]
For years now, practically every tech product on the market has been undergoing a radical shift. Technical products are becoming simpler, and simple products are becoming easier to integrate. Both of these occurrences are due to a profound market-wide interest in improving the user experience (UX). UX design is what makes complex, technically demanding tools […]
The trend towards UX design has far-reaching implications. Web designers and developers are looking for new, value-generating ways to leverage user-generated content to promote their platforms. People trust their social circles for purchase recommendations more than all other factors combined. Customer reviews, in particular, have demonstrated great success in the world of e-commerce – far […]
Animation is not just for entertainment. In the world of UX design, animation can play a pivotal role in helping users understand the purpose of website elements, interface components, and navigational tools. These types of design elements are called functional animation. Functional animation enables UX designers to explain complex things in a simple yet visually […]
Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is important, of course, but it has to inform action according to a strategy backed by data. This is what the most successful strategists in any industry do, […]
We at UpTop are excited to be named as one of the top UX Design companies in the U.S. and recognized as an industry leader in Clutch’s Leaders Matrix in several categories over the past four years. We are being recognized as a Top Creative & Design Agency in Washington by Clutch in their 2019 […]
SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]
Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]