Archives of UX Design

people using IoT devices

4 Tips for Pairing a Great User Experience with Your IoT Device

At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a global force in the very near future. Today, there are now an astounding 22.9 billion connected devices integrated into the network […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]
Businessman and businesswoman holding megaphone

5 Must-See Ted Talks on Design for Business Leaders

Whether you’re leading your organization’s marketing department, the head of IT or making leadership decisions in another role within your enterprise, it pays to look at the challenges you face on a daily basis through the lens of a designer—particularly when you consider the surge in technological tools being integrated into your operations year after […]
A business team debating.

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives will certainly want to put their seal of approval on the project. So will your marketing department. Your sales force will likely have an opinion, in […]

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and accepted by a majority of developers and designers. Even mobile, which is a relatively new interface by comparison, leaned on a set of OS-reinforced design […]
nielson Norman group ux conference

The Inside Scoop on the Nielson Norman Group London UX Conference

Nielson Norman Group (NNG) has been pioneering the field of user experience research for nearly 20 years. The organization hosts annual seminars around the world for individuals interested in honing their skills, keeping up with the latest industry trends and offers astute attendees the potential to earn valuable certifications in a variety of specialized fields. […]

FinTech and UX: Ignoring the User Could Mean Banks Are Giving Money Away

When Quicken Loans revealed the first ever fully-online mortgage lending service “Rocket Mortgage,” there was, with good reason, a fair degree of doubt among consumers. The company’s slogan is curiously simple—press button, get mortgage. It can’t be that easy, can it? But indeed, Rocket Mortgage has disrupted the FinTech industry by designing a platform that […]

UX Design Process: Research & Discovery Workshop

The Discovery Phase is the first step in the UX process and where foundational user research occurs. The goal during this phase is to learn as much as possible about your client’s business, objectives, users and competitors. Activities during this phase can include (but are not limited to): Stakeholder Interviews Focus Groups Heuristic Evaluations Card […]

Connected Car UX: ReachNow Ignites Thoughts on the Future of Car-sharing

Seattle’s fastest-growing new meetup, IoT Hub, hosted its fourth event with Steve Banfield, CEO of ReachNow, BMW’s new car-sharing service. ReachNow is headquartered in Seattle and already has hundreds of vehicles deployed around the city. Prior to ReachNow, Steve led another connected car company, INRIX, into the smart parking market with the acquisition of ParkMe. While […]