Legally, healthcare digital experiences must be accessible. Discover why inclusive design is also an ethical imperative and how your next project can stand out.
Design sprints play a crucial role in enacting change in healthcare digital systems. Find out why this is only one tool in the toolbox of strategic design thinking.
In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, unfortunately, it often seems these two elements are mutually exclusive. The more complete a UI design idea is, the more […]
In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]
There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]
This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations for the user experience of your website, app, anything! If you don't dig dipper into what your users are telling you, how can you create an experience they want? Craig walks you through our approach and tactical ways UX research can be not only effective by scrappy as well.
Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more.
These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]
Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and analytics show that there hasn’t been a dip in your site traffic. It would seem that you’re doing everything right, but for some reason people just aren’t completing […]