Blog Posts About Visual Design

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
nielson Norman group ux conference

The Inside Scoop on the Nielson Norman Group London UX Conference

Nielson Norman Group (NNG) has been pioneering the field of user experience research for nearly 20 years. The organization hosts annual seminars around the world for individuals interested in honing their skills, keeping up with the latest industry trends and offers astute attendees the potential to earn valuable certifications in a variety of specialized fields. […]

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You can imagine why it’s so difficult to practice an ideal UX process, when the only constant is change. Despite all […]

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of any sustainable business is consumer trust. Case in point, the majority of consumers require assurance of an organization’s credibility before engaging with them. In fact, a […]

Tackling the IT Talent Deficit With Strategic Resourcing

One of the most pressing challenges for businesses—from small and mid-sized to the Fortune 500—is a dire lack of talent in the IT field. Organizations in every industry are experiencing a severe hiring crunch as they attempt to fill crucial technical positions. In fact, in a recent survey of IT leaders conducted by InformationWeek, 88 […]

2015 Inaugural UpTop Employee T-Shirt Design Challenge – Winners Announced

We would like to thank all of our UpTop employees who took the time to show us what creativity means to them for our inaugural UpTop T-Shirt Design Challenge. We received several creative entries and our Judge’s Panel had a difficult time narrowing down the results. In fact, this led us to choose two winners […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]
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Time for a change: Look Beyond the Status Quo With Modern UX Design

When we want to kick back and do some serious navel-gazing about design, we often wander over to Fast Company’s Co.Design site for inspiration and entertainment. That’s where we recently found this excellent little gem, parked amid headlines such as “How ‘The Simpsons’ Fixed Apple’s iPhone Keyboard” and “Watch A Girl Age into an Old Woman Before Your […]
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Ticketmaster: Making the Case for a UX Transformation

You’d be hard pressed to find anyone who has never done business with Ticketmaster, and even harder-pressed to find diehard fans. From a PR perspective, it’s definitely not easy being Ticketmaster. The giant ticket broker has been a lightning rod in the entertainment world, generating waves of negative feedback over the years regarding its fees […]