Blog Posts About Website Design

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
UpTop uses data to inform design decisions

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and analytics show that there hasn’t been a dip in your site traffic. It would seem that you’re doing everything right, but for some reason people just aren’t completing […]

Seven UX Design Tips to Increase Conversions 

It takes more than just an IP address and clean landing page to grow your business on the web. These days, anybody with an idea or product to sell, and a beginner’s knowledge of web hosting and design, can launch a website—and effectively, a new business—in a few hours’ time. With all the clutter and […]

Accessibility Design—Optimizing the Digital Experience for Everybody

When designing a website, the first thing to take into account is one of the most basic: is my website accessible to a variety of users? Accessible design is defined as a design process in which the needs of people with disabilities are specifically considered (these typically include aesthetic features like font size, button colors […]

Responsive Website vs. Mobile App: What is best for the user experience?

Responsive websites are designed to be easily read and navigated across a variety of devices and platforms. Put simply, responsive design is a “one-size-fits all approach” when it comes to your website. However there are many benefits that come with a responsive website, which leaves several companies to question whether they need a mobile application […]

Is Your eCommerce Website Working for You?

The importance of your website in relation to business strategy cannot be understated in today’s digital economy. Potential customers will look to your website for evidence of trustworthiness, competence, superior products and services. Is your company doing all it can to optimize the user experience? Take this quiz to see how well you rank!  To […]

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of any sustainable business is consumer trust. Case in point, the majority of consumers require assurance of an organization’s credibility before engaging with them. In fact, a […]

Website Navigation Design: Three Common Mistakes to Avoid

As eCommerce continues to grow, consumers are consistently given more freedom than ever when it comes to when they shop, where they shop and how they shop (for example, using their phone when they’re on the go versus on a desktop at home). In fact, according to findings from the Center for Retail Research, online […]

4 Tips on How to Avoid the Consequences of a Poor eCommerce User Experience

Ghouls and goblins aren’t the only things spooking businesses this Halloween; a bad eCommerce customer experience can be just as scary. Some 57 percent of consumers will abandon a site that takes more than three seconds to load and, subsequently, take their business to a competitor, according to a study from Mobify. Eighty percent will […]
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