Blog Posts About Website Design

Accessibility Design—Optimizing the Digital Experience for Everybody

When designing a website, the first thing to take into account is one of the most basic: is my website accessible to a variety of users? Accessible design is defined as a design process in which the needs of people with disabilities are specifically considered (these typically include aesthetic features like font size, button colors […]

Is Your eCommerce Website Working for You?

The importance of your website in relation to business strategy cannot be understated in today’s digital economy. Potential customers will look to your website for evidence of trustworthiness, competence, superior products and services. Is your company doing all it can to optimize the user experience? Take this quiz to see how well you rank!  To […]

Website Navigation Design: Three Common Mistakes to Avoid

As eCommerce continues to grow, consumers are consistently given more freedom than ever when it comes to when they shop, where they shop and how they shop (for example, using their phone when they’re on the go versus on a desktop at home). In fact, according to findings from the Center for Retail Research, online […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]

Website Tips From the Peanut Gallery

There are several important aspects to consider when setting the strategy of your online experience. Regardless if your strategy is a mobile first one (which I recommend) or not, there are several things you should consider. Imagery The User Experience Textual content Imagery 1. Make sure the people in your website imagery reflect your ideal […]