How to Select the Right E-Commerce Platform for Your Business, Part 2: WooCommerce

In Part 1 of this series, it was explained that before any business can develop a digital presence, it must first lay the solid foundation on which the business will be built. Selecting the right e-commerce platform is the most critical component of that foundation.

We shared the pros and cons of e-commerce platform Magento, and it was determined that it was more ideally suited for larger organizations with expansive inventories, as well as both the bandwidth and personnel to manage complex developmental requirements. The businesses dominating e-commerce market share typically fall into this category. But for every Amazon, there are thousands of small businesses that need a platform of their own.

WooCommerce is a platform well-suited to meet the needs of smaller businesses. Regardless, you should consider the benefits and drawbacks before selecting the e-commerce platform that is right for your business. Let’s take a closer look at some of the pros and cons of WooCommerce.

Pros of E-Commerce Platform WooCommerce

?  Functional and Familiar

WooCommerce is a plugin for WordPress, which is one of the most popular content management systems in the world. As such, many business owners will find the features of WooCommerce to be familiar and easy to use. In addition, it is likely that many of your customers will recognize WordPress features, which will help them get comfortable with your site more quickly.

?  Fast and Free

The basic WooCommerce plugin is free—a tremendous benefit for any small business with a tight budget. If you don’t already have a WordPress account, you’ll need to get one. Once you’ve done so, all you will need is to download and install the basic WooCommerce plugin.

?  Security to Prevent Cybercrime

Providing a secure environment to conduct business online is a critical element of your success. WooCommerce, as well as its point-of-sale system, is updated on a regular basis. This ensures that glitches and bugs don’t impact your sales, while shoring up vulnerabilities that could leave you exposed to cybercrime.

Cons of E-Commerce Platform WooCommerce

?  Frequent Updates for Compatibility

While frequent updates are helpful in many ways, it can create dissonance if updates to your browsers and devices aren’t synchronized with updates to WordPress or your WooCommerce plugin. You’ll need to keep a watchful eye for new updates to ensure compatibility and a seamless user experience.

?  Coding Experience Required

One of the more convenient aspects of WooCommerce is that you can make updates to your site autonomously. However, you might run into complications if you don’t have any experience with HTML. When placing visuals and text on your page, the visual tab will represent your design differently than it actually appears in the browser. If you’re willing to learn, this challenge can be overcome quickly. Otherwise, you may want to make room in your budget for additional support.

?  Additional Plugin Costs

There are many ways that you can configure your WooCommerce site with the basic, free plugin. However, if you want to make major changes it is possible that you might need to purchase additional plugins that can be more costly. Even changing certain elements of the free service can be difficult, as every theme is programmed differently. You may, once again, need to hire a programmer to assist you with complex changes.

Be sure to check out our previous blog reviewing the e-commerce platform Magento for Part 1 of this two-part series.