Over the past year, the world of design has undergone an incredible transformation with the emergence of new trends in web design and development. The growth of augmented reality and virtual reality has given users an entirely new way to see and interact with their devices. Mobility was again a high priority, with wearable devices further saturating the market. The Internet of Things also presented unique opportunities, and challenges, for businesses to optimize their products and services and garner vital data.
You’ll make friends with a chatbot
As businesses look to simultaneously automate customer support, increase self-service offerings and boost user engagement, chatbots will become a vital part of the equation. Chatbots can be deployed on websites, apps, or even on social media sites, with the goal of assisting users on their customer journey.
Mobility will take another step forward
The drive to increase the mobility of our connected technology has continued unabated for years. From clunky desktops and laptops to smartphones and wearable devices, 2017 is poised to be a breakout year for a number of new mobility-minded advances. Biowearables—ranging from smart tattoos to augmented reality contact lenses—will make traveling with multiple devices in tow obsolete in the near future. Another example of the cord-cutting that will become more commonplace this year was Apple’s decision to remove the auxiliary port for headphones late this year. Look for similar changes elsewhere in 2017 as our bodies themselves become the focal point of interface designing.
Micro-interactions will drive user engagement
For all websites or applications, there is an ideal path for users to take to achieve a certain result. But keeping users on that path can be difficult. Design layout and navigation can assist the process, but in order to boost engagement, expect to see an increasing number of developers to create interactive micro-moments to keep users on task.
Enterprise-level VR will take off
Virtual reality has been making small steps into the public arena for several years, with consumer adoption finally picking up in 2016. But in the coming year, you can anticipate that businesses will begin to start developing sites and applications with VR-enabled components. This will be huge for businesses looking to create a tactile experience for product demonstrations, designs and unique marketing campaigns.
IoT adoption will stall amid security concerns
The Internet of Things has impacted nearly every facet of life, ranging from cross-marketing campaigns, city planning, household appliances and more. But adoption has picked up much more quickly than experts could secure devices, and this discrepancy came to a head in 2016. Mirai, a botnet comprised of IoT devices, has captured the spotlight after it was used in a record-setting DDoS attack against Internet Domain Name provider Dyn in October. You can expect that IoT adoption may take a back seat as security parameters become a focal point in development.
Check out the rest of our blog to see previous trend forecasts and other related topics here.