Our Insights

Sharing insights on design and technology

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Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Puzzle

Conversational UI Offers a Next-Level UX

User onboarding is a delicate process. It is one of the first places where developers get to showcase their skills and demonstrate how well they can serve users’ needs. It’s also where the vast majority of user drop-off occurs. If a brand, product, or service manages to tell a consistent, compelling story from its very […]
5-Business-Problems-Solved-by-UX

5 Business Problems Solved by UX

When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]

3 Examples of Business Problems Solved by UX Design

Until recently, everyday objects and business tools were defined by technology, and technology was largely determined by engineers. Consider the telephone. From Alexander Graham Bell’s first experiments, up until the moment Steve Jobs entered the scene, telephone design meant making the product look attractive – and little more. For most of human history engineers have […]