Our Blog

Sharing insights on design and technology

Some Challenges Designing for Voice

Some Challenges to Designing for Voice

As opportunities to use VUI expand, challenges are inevitable as are questions.   Accessibility What does accessibility mean when it comes to voice experiences? What are the considerations for those who cannot speak or whose speech does not interact well with VUI? What about those with hearing loss?   Platforms Much like the future of […]
Why you should care about VUI

Why should you care about VUI?

User expectations are changing and adoption of VUI will only increase. As adoption increases, voice experiences will become more of a gatekeeper to accessing certain customer segments. Without VUI, you may not be able to reach some of the customers you want to reach as those customers will come to expect the convenience and delight […]

Trends in VUI

Machine learning continues to drive improvements in voice technology. Error rates in voice and speech recognition are continually dropping. Eventually, our technology may get to the point where it hears and responds as well as humans.   Narrow AI vs. General Intelligence Narrow AI (artificial intelligence), also known as weak AI, is where we are […]

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’s helpful to give users information about what they can do. Keep them from getting lost by offering several options as a […]

VUI and User Delight

What are Users Looking For in Voice Experiences? Designing for voice is not simply designing for screen and adding voice. It requires completely rethinking the information architecture. There are design challenges, but also opportunities to delight each user. When it works well, VUI (voice user interface) can be fun as well as informative. Traditional screen […]

Upgrading User Experience with Conversational UX

The concept of using virtual assistants and chatbots on business websites and social media platforms is becoming less of an option and more of an expectation. Companies now actively use these tools when interacting with their customers and engaging them in conversations. Natural-language interactions have become an essential part of the development of smart applications […]

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]

How To Improve Your Cross-Functional Team Communication

Reinforcing effective cross-functional communication Regardless of the size of your organization, effective cross-functional communication is vital to ensuring your departments can work together as a cohesive unit. It can be common, however, for many businesses to experience levels of tension as individual team members subconsciously favor their departmental interests over the bigger-picture needs of the […]

[WEBINAR] Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Development at UpTop Key themes that we covered: Having the right mindset when making user experience decisions  Effective communication between cross-functional teams, management, […]