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Sharing insights on design and technology

How Can You Enhance UX for a More Universal Appeal?

When traveling to a foreign country where you don’t speak the native language, a translation dictionary is an indispensable asset. Without being able to communicate with the locals, you might have trouble with simple tasks like ordering a meal or finding your hotel. Equipping yourself with tools like a translation dictionary allows for universal communication […]

Mobile Strategy: Metrics that Determine and Boost Your ROI

According to Internet Retailer, mobile commerce grew nearly three times faster than e-commerce in the United States in 2015. Additionally, U.S. mobile commerce itself grew to $104 billion this year, a 38.7 percent jump from 2014. There remains little doubt that consumers increasingly turn to their tablets and smartphones to make their purchases, which should […]

Five UX Tips to Optimize Your Mobile Strategy

We’re living in a mobile-first world. The proof is in the data, aggregated by Smart Insights. Its 2015 report spoke to the increasing significance of mobile devices in business, commerce and lifestyle, demonstrating a clear need for businesses to increase their emphasis on this booming platform. Some of the most easily seen components of their […]

The Customer Experience: What Will They Say About Your Business?

While not everybody can make The New York Times Bestseller List, everybody is, in a sense, a storyteller. We tell stories every day—about everything from where we went last night to what we had for breakfast. Savvy business owners, take heed: Very often, those stories revolve around customer experiences. A clear parallel can be drawn […]

Seattle Business Magazine 100 Best Companies to Work For 2016

On June 24, 2016, UpTop was honored as one of Seattle Business Magazine’s 100 Best Companies to Work For. The winners, hailing from cities all across the state of Washington, were chosen based on extensive confidential surveys completed by employees. “At UpTop, our people are always top of mind and are easily what makes us one […]

UpTop Featured as Top Mobile App Developer in Seattle

Clutch, a Washington D.C.-based B2B research firm that identifies top service providers and software solution companies recently published its second annual report highlighting the top Seattle-based digital agencies, web designers, and mobile app developers. Companies were evaluated based on their experience, market presence, and most heavily, client satisfaction. The research leverages Clutch’s Leaders Matrix Methodology which maps each company based […]

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as marketers to enhance their websites or applications, as highlighted by DesignForUse CEO Nishant Jain in his article “User Experience Design—The New Age Marketing […]

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years earlier. In 2012, NASA began wind tunnel testing the initial designs of the vehicle. Did NASA begin with a full-scale build of […]

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You can imagine why it’s so difficult to practice an ideal UX process, when the only constant is change. Despite all […]