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mobile-app-freemium-model

4 UX Tips To Help You Capitalize on the Freemium Model

Over the past several years there has been a seismic shift in the way that consumers access the Internet. After decades of supremacy, desktops were supplanted late in 2016 as a majority of Internet traffic came from mobile devices for the first time. Driving this change is the mobile application market. This year, mobile applications […]
5 key digital trends for successful businesses

5 Key Trends Driving Business Success in the Digital Marketplace

  In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This deal is representative of a larger shift in global business, away from traditional brick-and-mortar locations towards a more robust digital marketplace. As […]
Data Analytics for Better UX

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer experience will become the most significant competitive differentiator, outranking even price and product. But because there is so much information readily available, selecting the most […]
Restoring brand image through a better user experience

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]
Get C-Suite Buy In on Chatbots

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat interface. Years ago, chatbots like Microsoft Word’s pixilated paperclip, Clippy, assisted users by answering basic questions and performing rudimentary tasks. Many users would argue this […]
people using IoT devices

4 Tips for Pairing a Great User Experience with Your IoT Device

At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a global force in the very near future. Today, there are now an astounding 22.9 billion connected devices integrated into the network […]