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Sharing insights on design and technology

Congratulations to Belkin for Linksys Velop Success

UpTop would like to sincerely congratulate Belkin and its LinksysÂŽ brand for the recent overwhelming critical success of their new Velop™ Whole Home Wi-Fi system. This critical success includes winning the coveted Best of CES 2017 in the Networking Products category from PC Magazine™, among others. Velop™ is the type of “user first” product that UpTop appreciates and […]

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and accepted by a majority of developers and designers. Even mobile, which is a relatively new interface by comparison, leaned on a set of OS-reinforced design […]

Five Emerging Trends to Watch for in 2017

Over the past year, the world of design has undergone an incredible transformation with the emergence of new trends in web design and development. The growth of augmented reality and virtual reality has given users an entirely new way to see and interact with their devices. Mobility was again a high priority, with wearable devices […]
nielson Norman group ux conference

The Inside Scoop on the Nielson Norman Group London UX Conference

Nielson Norman Group (NNG) has been pioneering the field of user experience research for nearly 20 years. The organization hosts annual seminars around the world for individuals interested in honing their skills, keeping up with the latest industry trends and offers astute attendees the potential to earn valuable certifications in a variety of specialized fields. […]

UX Design Process: AWB’s Ready to Rumble Competition

In our weekly meetings, the UX team kept talking about wanting to do work that mattered (charity-based, pro-bono, etc.) … something that went a little beyond our day-to-day work. We were also looking for a project the entire team could collaborate on, which we don’t get to do very often. When one of our designers noticed […]

FinTech and UX: Ignoring the User Could Mean Banks Are Giving Money Away

When Quicken Loans revealed the first ever fully-online mortgage lending service “Rocket Mortgage,” there was, with good reason, a fair degree of doubt among consumers. The company’s slogan is curiously simple—press button, get mortgage. It can’t be that easy, can it? But indeed, Rocket Mortgage has disrupted the FinTech industry by designing a platform that […]

UX Design Process: Research & Discovery Workshop

The Discovery Phase is the first step in the UX process and where foundational user research occurs. The goal during this phase is to learn as much as possible about your client’s business, objectives, users and competitors. Activities during this phase can include (but are not limited to): Stakeholder Interviews Focus Groups Heuristic Evaluations Card […]

Connected Car UX: ReachNow Ignites Thoughts on the Future of Car-sharing

Seattle’s fastest-growing new meetup, IoT Hub, hosted its fourth event with Steve Banfield, CEO of ReachNow, BMW’s new car-sharing service. ReachNow is headquartered in Seattle and already has hundreds of vehicles deployed around the city. Prior to ReachNow, Steve led another connected car company, INRIX, into the smart parking market with the acquisition of ParkMe. While […]