Blog Posts Tagged With gartner

self-service

What an Effortless Experience Means for UX Design

Using your company’s products should be easy. Most executives and business leaders are quick to agree. Nobody would choose to make the process of  purchasing and using a product harder than it needs to be, right? But customers don’t think of a product or service as an end of its own. It is inevitably linked […]
Why you should care about VUI

Why should you care about VUI?

User expectations are changing and adoption of VUI will only increase. As adoption increases, voice experiences will become more of a gatekeeper to accessing certain customer segments. Without VUI, you may not be able to reach some of the customers you want to reach as those customers will come to expect the convenience and delight […]
Experience Umbrella

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]
Data Analytics for Better UX

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer experience will become the most significant competitive differentiator, outranking even price and product. But because there is so much information readily available, selecting the most […]
Restoring brand image through a better user experience

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]

Taking a Look Back at Our 2016 Mobile Application Trends Forecast

At the beginning of 2016, we highlighted six key trends likely to emerge around mobile applications this year. Now that the summer is over and there is a clearer picture about how the year will unfold, we’ll take another look at those predictions to see whether or not they hit the mark. Here are the […]

6 Enterprise UX Statistics Business Leaders Should Know

For enterprise companies, generating revenue is only one part in the formula for increasing earnings. Cutting costs and increasing the productivity of employees, for instance, can be equally valuable. However, integrating technology just for technology’s sake can be counterproductive. Applications, intranets and portals, for instance, can be instrumental in helping today’s enterprises succeed. But if […]

4 Ways to Get Ahead of the Curve in Enterprise UX

Any business that utilizes an internal portal, intranet, or application strives to achieve a seamless and intuitive user experience to ensure personnel can improve communications, mitigate downtime and accomplish tasks more efficiently. Because the impact of UX for internal business needs derives its value from workforce optimization, the stakes to achieve a superb experience increase […]

Seven UX Design Tips to Increase Conversions 

It takes more than just an IP address and clean landing page to grow your business on the web. These days, anybody with an idea or product to sell, and a beginner’s knowledge of web hosting and design, can launch a website—and effectively, a new business—in a few hours’ time. With all the clutter and […]

Mobile Application Trends to Watch in 2016

2015 was a watershed year for mobile devices. In retail terms, this was the first year that a majority of Black Friday purchases were made using mobile devices, accounting for a one-day total of $583 million, according to Adobe. Businesses are beginning to acknowledge the mobile dependency trends and are beginning to apply them to […]
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