Blog Posts Tagged With google

assessing_analytics

Assessing Analytics Tools to Improve UX Design Outcomes

Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is important, of course, but it has to inform action according to a strategy backed by data. This is what the most successful strategists in any industry do, […]
search-engine-optimization

Why SEO Matters to UX Design

SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]

Upgrading User Experience with Conversational UX

The concept of using virtual assistants and chatbots on business websites and social media platforms is becoming less of an option and more of an expectation. Companies now actively use these tools when interacting with their customers and engaging them in conversations. Natural-language interactions have become an essential part of the development of smart applications […]

Tackling the IT Talent Deficit With Strategic Resourcing

One of the most pressing challenges for businesses—from small and mid-sized to the Fortune 500—is a dire lack of talent in the IT field. Organizations in every industry are experiencing a severe hiring crunch as they attempt to fill crucial technical positions. In fact, in a recent survey of IT leaders conducted by InformationWeek, 88 […]

4 Tips on How to Avoid the Consequences of a Poor eCommerce User Experience

Ghouls and goblins aren’t the only things spooking businesses this Halloween; a bad eCommerce customer experience can be just as scary. Some 57 percent of consumers will abandon a site that takes more than three seconds to load and, subsequently, take their business to a competitor, according to a study from Mobify. Eighty percent will […]

Mobile Strategy: Google Update Places Emphasis on Mobile Friendliness

Last month, Google rolled out an updated algorithm for mobile searches designed to reward websites that are optimized for mobile—meaning they are easy to view and use—with better search rankings. The algorithm’s release date quickly became known as the beginning of “Mobilegeddon,” the implication being that websites with no mobile strategy in place and thus, […]