Blog Posts Tagged With uber

API Integration

Do API Integrations Improve the User Experience?

If there is one major difference between 21st-century products and those of yesteryear, it’s the focus on user experience (UX). In the past, manufacturers expected consumers to learn how to use their products. While UX played a small role in industrial product design, it was Apple’s Don Norman that put user experience front and center […]

Upgrading User Experience with Conversational UX

The concept of using virtual assistants and chatbots on business websites and social media platforms is becoming less of an option and more of an expectation. Companies now actively use these tools when interacting with their customers and engaging them in conversations. Natural-language interactions have become an essential part of the development of smart applications […]

Connected Car UX: ReachNow Ignites Thoughts on the Future of Car-sharing

Seattle’s fastest-growing new meetup, IoT Hub, hosted its fourth event with Steve Banfield, CEO of ReachNow, BMW’s new car-sharing service. ReachNow is headquartered in Seattle and already has hundreds of vehicles deployed around the city. Prior to ReachNow, Steve led another connected car company, INRIX, into the smart parking market with the acquisition of ParkMe. While […]

From UX to CX: Businesses Must Adapt in the Age of the Customer

Marked by the mass digitalization of networked computers that began in the early 1990s, we are now entering a new “age of the customer,” which according to Forrester requires a new business approach to remain competitive, and foster a culture of “customer obsession.” Early on, many organizations found through studies that high quality websites promoted […]
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The future of travel: Q&A with Will Daugherty

A few years back, UpTop worked on an innovative travel project with Seattle’s Will Daugherty, who was then president of Expedia’s Destination Services & Expedia Local Expert division. Daugherty is now SVP & GM of DoubleDown Interactive, a social and mobile game company. When we touched base with him recently, we asked for his thoughts […]