Blog Posts Tagged With user research

Essentials-Creating-Customer-Journey-Map

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’s helpful to give users information about what they can do. Keep them from getting lost by offering several options as a […]

[WEBINAR] Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Development at UpTop Key themes that we covered: Having the right mindset when making user experience decisions  Effective communication between cross-functional teams, management, […]

[WEBINAR] Why UX Will Make or Break Your Business

User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Sure, as a UX design and development agency, we might be a little biased here, but given the transformative results we’ve seen […]
Restoring brand image through a better user experience

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]
A business team debating.

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives will certainly want to put their seal of approval on the project. So will your marketing department. Your sales force will likely have an opinion, in […]

Uptop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with finding a way to incorporate new technologies and improve the digital user experience. Another challenge was to find a solution to their current […]

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do list after launch. As growth happens and time passes, the system needs to be tended to regularly in order to integrate […]

IoT Marketing Strategy: Designing Success for your SMB

It’s noon. You’re famished. You head outside to find some lunch, but you can’t make up your mind about where to eat. All of a sudden your phone vibrates. It’s an alert from the sandwich shop to your right. You haven’t been there since you called in an order for a pastrami sandwich last month. […]

eCommerce Best Practices – Are You Ready for 2016?

The 2015 holiday shopping season hit a new high this year with online sales that reached over $105 billion (a whopping 9 percent over 2014) according to the National Retail Federation. This number greatly exceeded Adobe Digital Index’s (ADI) “2015 Holiday Online Shopping Predication,” of a record $83 billion in online sales. With the influx […]
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