Blog Posts Tagged With ux design

Hits and Misses in 2018 UX Design

Hits and Misses in 2018 UX Design

2018 has been a pivotal year for businesses looking to improve their user experience (UX) design. As advanced technologies become more readily available, companies have been able to create intuitive and user-friendly layouts while intelligently adapting to their user’s needs. While many companies have taken advantage of new design principles to build a better UX […]
How to get started with UX

How to Get Started with UX

User experience (UX) is no longer an optional component of a larger branding initiative — it’s a necessary aspect of business survival. The UX design process is an almost scientific approach to understanding customer behaviors and using that data to create unique, engaging solutions that convert sales and create long-term brand ambassadors. Intimidated yet? You […]
What’s Ahead for IoT and UX Design

What’s Ahead for IoT and UX Design

The Internet of Things (IoT) is here, but it has not yet matured into a mainstream technology. As one of the biggest emerging trends in the technology world, it’s only a matter of time before enterprising problem-solvers address and correct the biggest challenges standing in IoT’s way. Many of these problems represent significant shifts in […]

How To Solve UX Problems Using Experimentation

Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Experiment? Design is about solving problems, whether that problem is solving a business goal, improving team productivity, bringing in new users and […]
gamification offers big returns

3 Reasons Gamification Can Offer Big Returns For Businesses

The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integrates elements of game playing into your business and is showing signs of big returns for those businesses who get it right. The […]
Lure Boomers to buy into milliennial first world

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group is in many ways truly unique and divergent from its predecessors. And with Millennials outnumbering Baby Boomers by 15 million, it is understandable that businesses […]
sales challenges that can be improved with UX

5 Sales Challenges That Can Be Improved With UX Design

In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organizations that adopted CX-driven practices saw a 17 percent spike in revenue year-over-year. Meanwhile, organizations that were slow to adapt grew at only 3 […]
why ceos cannot be skeptical about budgeting for UX part 2

Why CEO’s Cannot Be Skeptical About Budgeting For UX – Part II

Halfway through 2017, savvy organizations are already laying the foundation for their 2018 strategies and building the budgets that will help them reach their goals. In Part 1 of this series we examined a few ways that UX research and design can be imperative for helping organizations succeed, despite the fact that many CEOs remain […]
marketing and IT working together

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

As a business leader, you know how difficult it can be to reach a true consensus when pursuing new initiatives. While various departments within your organization are working towards one goal, there are bound to be disagreements from time to time. Not everyone will want to take the same path, or share your beliefs in […]
people using IoT devices

4 Tips for Pairing a Great User Experience with Your IoT Device

At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a global force in the very near future. Today, there are now an astounding 22.9 billion connected devices integrated into the network […]