UpTop Develops “Un-App App®” to Foster Creativity and Focus in Children for Catherine Mayer Foundation

UpTop, a Seattle-based UX design and development company, announces the delivery of the L.A.U.G.H.® App, an evidence-based app created by the Catherine Mayer Foundation to help kids relax, focus and concentrate, increasing creativity and self-esteem. The app combines visual art (drawing), music and breathing to create calming and positive energies for kids of all ages.

“We call the L.A.U.G.H.® App the “Un-App App®,” said Seattle artist Catherine Mayer, the driving force behind the new app. “It embraces technology while carefully orchestrating the use of images, colors, sounds and music – all with the goal of encouraging positivity and calm.”

UpTop develops L.A.U.G.H. app for the Catherine Mayer Foundation

The Catherine Mayer Foundation enlisted UpTop to fulfill the vision and direction of the L.A.U.G.H.® App including the UX design, illustration, animation and development. The app features lengthier scenes that oppose the short bursts of activity commonly used in children’s apps, challenging the UpTop team to think differently about basic design principles and best practices.

“The app is unlike most apps and philosophically goes against many of the traditional UX design and marketing principles that we would use to encourage user engagement,” said Michael Woo, UpTop’s User Experience (UX) Manager. “As designers, we were challenged to unlearn a lot of the techniques that we’ve been practicing for years, which made this project unique and interesting.”

The app has recently completed testing with Seattle Children’s Research Institute under the direction of Dimitri A. Christakis, MD, MPH, Director of the Center for Child Health, Behavior and Development. The team at Children’s conducted formative research to support the app’s development and tested a variety of approaches, measuring effects on physiological markers of relaxation and concentration. Results show significant cognitive engagement in users, as well as increased focus and concentration.

The L.A.U.G.H. app is now available for download in the Apple iTunes Store.

About Catherine Mayer Foundation

The mission of the Catherine Mayer Foundation is to L.A.U.G.H! ™ — Let Art Unleash Great Happiness! — through a variety of programs that combine the visual arts, music and movement for people of all ages and backgrounds. The Foundation, led by internationally-known artist Catherine Mayer, offers programs that include evidence-based apps that unleash creativity and positivity, creative workshops for groups of all types and immersive Ambient Art® pieces. For more information, visit www.thecatherinemayerfoundation.org.