Archives of eCommerce

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How to Select the Right E-Commerce Platform for Your Business, Part 1: Magento

You wouldn’t spend your money fixing a car without first addressing problems with a faulty engine. Similarly, you wouldn’t buy a house without first making sure that the foundation was on solid ground. So if your business is getting ready to launch online, why wouldn’t you first determine which e-commerce platform best suits your goals? The […]

From UX to CX: Businesses Must Adapt in the Age of the Customer

Marked by the mass digitalization of networked computers that began in the early 1990s, we are now entering a new “age of the customer,” which according to Forrester requires a new business approach to remain competitive, and foster a culture of “customer obsession.” Early on, many organizations found through studies that high quality websites promoted […]

Seven UX Design Tips to Increase Conversions 

It takes more than just an IP address and clean landing page to grow your business on the web. These days, anybody with an idea or product to sell, and a beginner’s knowledge of web hosting and design, can launch a website—and effectively, a new business—in a few hours’ time. With all the clutter and […]

UX and E-Commerce Security: Red Flags to Avoid

If you’re an American with internet access, chances are that you’ve made an online purchase recently … and you’re not alone. In fact, nearly 70 percent of Americans shop online regularly (at least monthly), according to Mintel’s Online Shopping U.S. 2015 report. Reasons behind this burgeoning market include the convenience of being able to shop […]

eCommerce Best Practices – Are You Ready for 2016?

The 2015 holiday shopping season hit a new high this year with online sales that reached over $105 billion (a whopping 9 percent over 2014) according to the National Retail Federation. This number greatly exceeded Adobe Digital Index’s (ADI) “2015 Holiday Online Shopping Predication,” of a record $83 billion in online sales. With the influx […]

Is Your eCommerce Website Working for You?

The importance of your website in relation to business strategy cannot be understated in today’s digital economy. Potential customers will look to your website for evidence of trustworthiness, competence, superior products and services. Is your company doing all it can to optimize the user experience? Take this quiz to see how well you rank!  To […]

4 Tips on How to Avoid the Consequences of a Poor eCommerce User Experience

Ghouls and goblins aren’t the only things spooking businesses this Halloween; a bad eCommerce customer experience can be just as scary. Some 57 percent of consumers will abandon a site that takes more than three seconds to load and, subsequently, take their business to a competitor, according to a study from Mobify. Eighty percent will […]

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

For years, creating a top-notch ecommerce user experience (UX) was primarily about creating a simple, intuitive desktop website. While desktop site design and functionality remain paramount for businesses with an online presence, today’s companies must also consider the importance of creating a robust mobile strategy with a high-quality user experience via a custom application, a […]