Archives of Process

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You can imagine why it’s so difficult to practice an ideal UX process, when the only constant is change. Despite all […]

Discovery: Why “Why?” is a Critical Question for Long-term Success

Imagine this: you’re about to embark on a new project, and you find yourself in a room full of people who have been thinking for a long time about the work you’re about begin. Sometimes they say things like: “It’s just THIS. We already have a working version of it—which you can look at—and there […]

“Focus on process, not on image” and other things I learned at SmashingConf NYC

Earlier this month I had an opportunity to attend the first stateside conference hosted by Smashing Magazine in New York City. Smashing is my go-to source for inspiration, field-tested research, new techniques and basically the brain trust for what’s happening on the Internet. Attending the conference was my chance to step into the pages of […]

Website tips from the peanut gallery

There are several important aspects to consider when setting the strategy of your online experience. Regardless if your strategy is a mobile first one (which I recommend) or not, there are several things you should consider. Imagery The User Experience Textual content Imagery 1. Make sure the people in your website imagery reflect your ideal […]