Archives of User Research

Enterprise Applications and Their Impact on Employee Retention

Although it may not receive as much attention as product innovation or quality customer service, employee retention is just as critical to an organization’s success as any other facet of business. In this article we will discuss how enterprise applications can help lead to organizational retention. When Employees Leave Retention is important largely because attrition […]

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in a 1960 research paper, is generally defined as the tendency to seek out and analyze information in a way […]

User Research: Four Time-Saving Tips

You have a user research budget to improve your app, website or design, but you’ve hit a wall when searching online keywords like “customer research,” “user profile,” “usability testing,” “survey testing,” or “how do I increase my conversion?”   As you comb through dozens of online tutorials, best user research practices, and not-so-technical how-to articles, you’re […]

Customer experience mapping helps find the best way to serve your customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a valuable exercise that builds on your user research to create a great experience for your target audience. In Part 2, we’ll explore the […]