Content Strategy

Convert and Engage Your Prospective Customers With a Cohesive and Effective Content Strategy

The importance of providing quality, customer-focused content has increased substantially as technology has improved, use of social media flourished, and accessibility to the Internet has continued to expand. Search engines also provide much more accurate results to users as they have become better at recognizing and categorizing content. No matter how or when a user arrives to a given page, the quality and positioning of your content is now more important than ever to achieving your goals.

Our team of experts are here to help you with your content strategy needs. We’ll start by defining your buyer profiles to understand the nuances between between their needs. Then, we’ll map out buyer journeys to understand how they go about achieving their goals, so we can decide when and where to surface specific content to meet their needs.

We then perform a landscape analysis of direct competitors in your industry, including one outside the industry to compare and contrast what’s working and what’s not. Following, we perform a content audit on key pages (eg. Home, Category, Product or Solution) of your digital experience including navigation, listing out general observations and opportunities.

Lastly, we review our findings against user expectations to determine top-line recommendations for page goals and structure, copy, imagery, downloadable content, and CTAs. 

Key Benefits

  • Discoverability. Allow users to discover content that’s valuable to them
  • Credibility. Ensure your website content is accurate and trustworthy
  • Expand. Specify new users to target by making your content more accessible
  • Findable. Create an easy-to-navigate experience for users to find content they need

Content Strategy Outcomes

Increase Conversion
Increase Engagement
Increase Brand Awareness

Success Stories: UpTop

F5

Taking a user centered approach to the redesign of F5's navigation, UpTop utilized UX research methods to categorized and label the site so that it makes sense to their core audience.

F5

Taking a user centered approach to the redesign of F5's navigation, UpTop utilized UX research methods to categorized and label the site so that it makes sense to their core audience.
"We used UpTop to supplement our development team during a high visibility project. They quickly brought quality devs onto our team, who worked tirelessly to help us deliver our app on time and with great success. I'm constantly looking for upcoming projects where we can engage the team at UpTop again!"
– Software Engineering Manager, Belkin

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