Journey Mapping

Journey Mapping

Journey Map Your Way to Trust and Conversion

Journey Map Your Way to Trust and Conversion

Journey mapping is the process of creating a visual representation of every interaction or experience your customers have with your brand. It allows you to see your brand from the customers’ perspective so you can design a UX that builds trust and increases conversion.

UpTop is experienced at creating customer-specific journey maps and helping you leverage the results. Our team holds several Journey Mapping Workshops throughout the year. We hope to see you at the next one!

Key Benefits

  • Persona. Choosing the user point of view helps to accurately follow the journey
  • Goal. Identifying the persona’s goal helps verify the steps needed to accomplish it
  • Stages. These are the actual steps a persona takes toward a goal
  • Thought. Look at how the persona feels or reacts at each stage
  • Insight. Consider if the end result is positive or needs adjustment

Journey Mapping Outcomes

Journey Mapping Outcomes

Create your journey map
Consider your results
Choose your response

Start your own journey mapping exercise

A journey map, in its most basic form, is:
• A series of user goals and actions on a timeline grid – end-to-end experience.
• Understanding user thoughts and emotions in order to create a narrative.
• A narrative that is condensed into a visualization used to communicate insights that will inform design processes.

Doing a journey map for ourselves was good for several reasons, you can learn more about that by watching this video. Hear from our UX Manager Michael Woo about how important Journey Mapping exercises are to UX and companies as a whole. 
You will be redirected to the worksheet download, once the form is submitted. You will also receive a follow-up email with the link for you to access the worksheet at any time.
  • This field is for validation purposes and should be left unchanged.

Start your own journey mapping exercise

A journey map, in its most basic form, is:
• A series of user goals and actions on a timeline grid – end-to-end experience.
• Understanding user thoughts and emotions in order to create a narrative.
• A narrative that is condensed into a visualization used to communicate insights that will inform design processes.

Doing a journey map for ourselves was good for several reasons, you can learn more about that by watching this video. Hear from our UX Manager Michael Woo about how important Journey Mapping exercises are to UX and companies as a whole. 
You will be redirected to the worksheet download, once the form is submitted. You will also receive a follow-up email with the link for you to access the worksheet at any time.
  • This field is for validation purposes and should be left unchanged.

Success Stories: UpTop

Success Stories: UpTop

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.
"Doing a Journey Map, it allows us to tackle several things. Number one, it lets us holistically look at our customer touch points end to end. It allows us to form actionable insights by looking at pain points and opportunities... it's a great exercise in collaboration where it allows many folks from different groups to get together and contribute."
– Michael Woo, UX Manager at Up Top

On The Blog: Journey Mapping

On The Blog: Journey Mapping

Let's Talk

Let's Talk

  • Yes, I'm interested in discussing a project for Your Company Name . My name is Your Name , and you can email me at Your Email .