User Experience (UX) Design

Designing Frictionless User Experiences

User experience (UX) is when business, design, and technology intersect to meet user needs. Defining a great user experience is viewing it at a global level spanning all aspects of the user's interaction with your digital experiences including websites, apps, social channels, and more. It is identifying and removing friction points throughout the user’s journey, so they can achieve their goals easily. It is delivering consistency in the brand experience – design, interaction, and content. Great UX should be usable, desirable, findable, and accessible.

UpTop’s UX design team uses lean UX and design thinking methodologies to deliver the highest value to our customers, focusing on outcomes over artifacts. Our approach and processes have been well regarded by our customers and allow us to create the velocity we need to understand their unique challenges. Our team of experts bring to the table domain knowledge in business, user research, UX/UI design, interaction design, marketing design, brand, and content strategy.

Depending on the customer problem, we may suggest one of our design sprints as part of our recommended approach. These structured sprints are an effective way to tackle certain challenges and achieve specific outcomes.

From streamlining workflows, optimizing buyer journeys, increasing conversion rates, or whatever KPIs are important to you, we’re here to help. 

Key Benefits

  • Trust. Thoughtful design shows that you care about your users
  • Ease-of-Use. Customers return to digital experiences that are easy to navigate
  • Engagement. Users will be more motivated to interact with your content
  • Loyalty. Good UX retains customers and stimulates word-of-mouth
  • Efficiency. The UX design process reduces development costs and wasted resources

UX Design Activities

UX Research
Information Architecture
User Stories
Usability Testing
Story Boarding
Content Strategy
Wireframes
Prototypes
Visual Design

Success Stories: UX Design

F5

Taking a user centered approach to the redesign of F5's navigation, UpTop utilized UX research methods to categorized and label the site so that it makes sense to their core audience.

F5

Taking a user centered approach to the redesign of F5's navigation, UpTop utilized UX research methods to categorized and label the site so that it makes sense to their core audience.
"They demonstrated a high level of flexibility as our product matured during the development cycle, and delivered a solution that addressed the emerging issues of our end users."
– Director of Business Development, Vimocity

On The Blog: UX Design

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