UX Design

UX Design

Connecting the Pieces of Your User Experience

Connecting the Pieces of Your User Experience

A good user experience (UX) goes beyond providing a checklist of features. It spans all aspects of a user's interaction with your business, which can include multiple disciplines, such as graphic design, marketing, interface design and engineering. These segments must all work together seamlessly to create a positive experience and meet your users' needs.

UpTop’s user experience design team utilizes lean UX methodologies that will enable you to optimize, ideate, and execute your vision. We help you connect all the pieces to develop a design strategy that will meet your user needs and drive your business forward.

Key Benefits

  • Trust. Thoughtful design shows that you care about your users
  • Ease. Customers return to digital experiences that are easy to navigate
  • Engagement. Users will be more motivated to interact with your content
  • Loyalty. Good UX retains customers and stimulates word-of-mouth
  • Efficiency. The UX design process reduces development costs and wasted resources

UX Design Deliverables

UX Design Deliverables

UX Research
Information Architecture
User Stories
Usability Testing
Story Boarding
Content Strategy
Wireframes
Prototypes
Visual Design

Success Stories: UX Design

Success Stories: UX Design

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.
"They demonstrated a high level of flexibility as our product matured during the development cycle, and delivered a solution that addressed the emerging issues of our end users."
– Director of Business Development, Vimocity

On The Blog: UX Design

On The Blog: UX Design

Website Navigation Design: The 2022 Guide

What is website navigation design? An excellent website user experience operates logically and efficiently without drawing undue notice, much like a well-laid-out grocery store with clearly marked ais...
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mapping-customer-exp

[eBook] A Guide to Design Sprints

Quickly test and validate business ideas in our five day design sprint. At the end of this collaborative process, you will have greater alignment, answer critical questions, and validate your solution...
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Let's Talk

Let's Talk