Visual Design

Visual Design

Design with Purpose

Design with Purpose

Visual design is often the first thing that users notice when engaging with your product/service, and when utilized properly it can increase the usability and engagement of your digital experience. The principles of visual design, such as scale, visual hierarchy, balance, and contrast, all work together to guide your user towards intended content and build trust and interest in your brand.

UpTop’s designers can work with you to build or evolve your visual design for a dynamic digital experience. Creating a clear and consistent brand style will help you build trust with your customers and enable them to move through your product/service with confidence. 

Key Benefits

  • Impression. A polished thoughtful design shows users that you care
  • Confidence. Consistent, clear visuals are easier to navigate
  • Purpose. Visual hierarchy shows users what path to take
  • Engagement. Dynamic visuals create interest and engage users
  • Flexibility. Timeless designs can evolve with your brand

Visual Design Deliverables

Visual Design Deliverables

Moldboards
Style Tiles
Iconography
Style Guide
Micro Interactions
Custom Illustration

Success Stories: Visual Design

Success Stories: Visual Design

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.
"UpTop has been amazing. I would never go with another company."
– Suzanne Perkins, Real Estate Agent, Sotheby’s International Realty

On The Blog: Visual Design

On The Blog: Visual Design

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance...
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Let's Talk

Let's Talk

  • Yes, I'm interested in discussing a project for Your Company Name . My name is Your Name , and you can email me at Your Email .