Mattress Firm

Site Optimization and eCommerce Functionality  

The Largest Mattress Retailer in the U.S.

Mattress Firm, the largest mattress retailer in the U.S., was established in 1986 with the goal of becoming a different kind of mattress retailer. Through a strong focus on creating a unique shopping experience with a large selection of quality brand name bedding products, competitive pricing, and knowledgeable associates, Mattress Firm has emerged as the gold standard of its industry.

Mattress Firm first engaged UpTop with the goal of assessing their recently created website, and addressing any trouble spots or shortcomings that may be hindering conversions and overall user appeal. We were confident that we could provide a thorough analysis, and improve the user experience of the site through our depth of knowledge and experience.

Project Info

Type
E-commerce, Website, Mobile, Omni-Channel
Industry
Retail
Services
Website Design Strategy,  User Experience Design,  Visual Design,  Analytics,  Front-end Development
“One of the things that makes UpTop special is that we can go to them with any problem or task we have, and they’re always willing to figure out a way to solve it or get it done. They’ve delivered on every project beyond expectations.”
—  Director of Digital Development, Mattress Firm
Personas

Trouble Spots and Omissions

When Mattress Firm engaged UpTop, they were searching for a partner to help them design attractive and appealing pages on their newly-launched enterprise web platform, which we were able to accomplish through intuitive user experience design and acute attention to detail. Additionally, as part of the initial assessment (based on user research and best practices), UpTop surfaced several trouble spots with the website’s shopping cart flow as well as usability issues due to the absence of category landing pages.

UpTop Optimization and Redesign

While site migration was taking place, UpTop gradually began the work that had surfaced in the digital strategy phase of the project. This included the redesign of the site’s header, footer, main navigation bar, and homepage. It also included the creation of true category landing pages to support user browsing, and aid in product discoverability, which were missing from the initial design. Eventually, these smaller projects turned into a complete redesign of the shopping cart experience that addressed shoppers’ security concerns and simplified the overall checkout process. Through all of our redesign work, we created a sleek experience with a substantially more cohesive feel, and an experience more worthy of the Mattress Firm brand.

We collaborated closely with Mattress Firm on the project, and since that time UpTop and Mattress Firm have had a successful, on-going partnership, consistently working together on continuous site optimization and improvement of various e-commerce functionalities.

Technologies 

HTML5, Analytics, CSS, JavaScript

The Results: Overall Conversion Rate Nearly Doubled  

As a result of our redesign, Mattress Firm’s overall conversion rate increased by 43%, and shopping cart conversion rate alone improved by almost 60%.

From here, our relationship with Mattress Firm will continue to grow, especially as they will soon expand the scope of online work to include other recognizable brands under the Mattress Firm umbrella, including Mattress Pro, Sleep Train, and Sleep Country USA.
43%
overall conversion rate increased
60%
shopping cart conversion rate improved by

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