Our Approach

The intersection of design, innovation & strategy

  • UpTop Approach
  • UX Process
  • Development Process

Our Approach

UpTop practices user-centered design – combining lean UX and design thinking principles – to accelerate and unlock the innovation opportunities for our customers. As a result, this allows us to provide more value and impact at every stage in the process. We work with customers at any stage to solve their needs. We know that your needs are unique as your business is. Our approach through to problem-solving is the same. 


Initial stage of information gathering. Activities to learn, understand, and empathize with users, customers and stakeholders.


Set clear objectives and use research findings to produce data-driven artifacts. Outputs from this stage will inform design decisions.


Create, test, and refine designs based on research artifacts and constraints. Arrive at specifications ready for implementation.


Develop and deploy per design specifications and technical requirements.


Test and validate design with user experience research methods.
UpTop can expand and contract with better velocity than any other vendor I’ve ever worked with
Sr. Business Program Manager
At the end of the day UpTop just rose to the top. They had the capabilities and mindset we were looking for

Usability Heuristics

Whether it's for a new client UX Assessment or evaluating our design output, UpTop uses Nielsen Norman Group’s 10 Usability Heuristics for User Interface Design as the guide for delivery. 
Visibility of system status
Always keep users informed about what is going on and provide appropriate feedback within reasonable time.
Match between system and the real world
Speak the users' language, with words, phrases, and concepts familiar to them, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
User control and freedom
Users often choose system actions by mistake. Provide a clear way to exit an unwanted state without having to go through an extended process–support undo and redo.
Consistency and standards
Users should not have to wonder whether different words, situations, or actions mean the same thing–follow standard conventions
Error prevention
Even better than good error messages is a careful design which prevents a problem from occurring in the first place. 
Recognition rather than recall
Make objects, actions, and options visible. Users should not have to remember information from one part of the interface to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
Flexibility and efficiency of use
Accelerators–unseen by the novice user–may often speed up the interaction for the expert user so that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.
Aesthetic and minimalist design
Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.
Help users recognize, diagnose, and recover from errors
Expressed in plain language (no codes). Precisely indicate the problem and constructively suggest a solution. 
Help and documentation
Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Help information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be overwhelming.

Design Thinking Playbook

UpTop’s guide to getting started with a design thinking workshop
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