Our Approach

The intersection of design, technology & strategy

UpTop Digital Experiences Process

Discovery & Strategy 

To ensure a successful partnership, we start each relationship by conducting research to fully understand your business goals. We then focus on learning about your customers, finding out who they are, how they interact with your product and what they need.
Tasks may include:
  • Stakeholder interviews
  • Heuristic evaluation
  • Competitive analysis
  • Contextual inquiries
  • Online Surveys
  • Focus groups
  • Persona development
  • Strategic planning

Ideation, Validation & Design

Letting our imaginations run loose, we generate a wide-variety of ideas and concepts to explore, validating potential solutions with end-users early and often to avoid going down the wrong path. We practice user-centered design and integrate industry best practices throughout each layer that will eventually define the user’s experience.
Tasks may include:
  • Brainstorming
  • Sketching
  • How Might We Questions
  • Affinity Diagrams
  • Storyboards & Moodboards
  • Taxonomies
  • Information Architecture
  • Rapid Prototyping
  • Usability Testing
  • R.I.T.E. Testing
  • Wireframes
  • User Interface / Interaction Design
  • Visual Design
  • Illustration
  • Branding
  • Redlines


Design should flow seamlessly into and through the development process. Our detailed process and deliverables, as well as our close consultation with you, ensures that all designs are fully articulated during the development/testing phase.
Tasks may include:
  • Functional specifications
  • User Interface guideline
  • Front end development
  • Back end development
  • CMS development
  • SCRUM methodologies
  • Waterfall methodologies


Whether at the beginning or end of a project, we feel there are opportunities to learn – how users interact with a product or experience, how it may need to evolve with them or how to add more value.
Tasks may include:
  • Google Analytics
  • Behavior Monitoring tools (eg. Kissmetrics, Lucky Orange)
  • CRO (Conversion Rate Optimization)
  • A/B Test