Blog Posts About Conversion Rate Optimization

3 Examples of Business Problems Solved by UX Design

Until recently, everyday objects and business tools were defined by technology, and technology was largely determined by engineers. Consider the telephone. From Alexander Graham Bell’s first experiments, up until the moment Steve Jobs entered the scene, telephone design meant making the product look attractive – and little more. For most of human history engineers have […]

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]
UpTop uses data to inform design decisions

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and analytics show that there hasn’t been a dip in your site traffic. It would seem that you’re doing everything right, but for some reason people just aren’t completing […]

Mobile Strategy: Metrics that Determine and Boost Your ROI

According to Internet Retailer, mobile commerce grew nearly three times faster than e-commerce in the United States in 2015. Additionally, U.S. mobile commerce itself grew to $104 billion this year, a 38.7 percent jump from 2014. There remains little doubt that consumers increasingly turn to their tablets and smartphones to make their purchases, which should […]

Want to Increase Conversion? Avoid the Working Brain.

Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System 2” in his book “Thinking, Fast and Slow.”