With the role of technology becoming increasingly fundamental for business operations—both internally and consumer-facing—there has never been a greater need for quality user experience. Couple this with the fact that those very same technologies have empowered the modern user with higher expectations as well, and it should be clear that making the investment in UX should be commonplace across industries.
However, it can still prove to be challenging to get the buy-in from CEOs and other decision makers in the C-suite. Unlike a new product or service, UX elements may go unnoticed if done right. But even though you may not recognize great UX, it can still have a tremendously positive impact on your organization’s success.
For CEOs still skeptical about budgeting for UX in the coming fiscal year, here are three reasons you cannot afford to let another year pass you by.
UX improvements can streamline internal processes.
Many UX skeptics in the business world don’t deal with the commercial market, and think that they don’t need to worry about consumer expectations. But don’t forget: beyond the hours of 9 to 5, your employees are consumers too. And they have the same expectations from technology. By upgrading internal systems with quality UX features, you’ll be able to make employees more engaged, productive, and cut extraneous processes from their daily responsibilities—leading to considerable cost savings internally.
Furthermore, by improving your internal systems, you’ll be able to reduce the amount of time your IT resources must commit to training personnel or managing the system, freeing up these critical staff members to stay focused on other duties.
Millennials are now the largest working demographic in the world.
The Millennial generation can be said to be the first digital natives—those that grew up surrounded by digital technology. Today, Millennials are now America’s largest generation, with the largest workforce and greatest buying power. This generation demands intuitive, responsive and visually pleasing design—and are not afraid to go elsewhere if they are dissatisfied. In order to remain competitive and garner the loyalty of Millennial consumers, investing in UX research and design is a great place to start.
The average return is 9,900%.
For CEOs skeptical of investing in UX due to your concerns about the impact on the bottom line, here’s the real bottom line: for every dollar that businesses invest in UX, they see an average return of 9,900 percent.
Given this rate of return, there is no reason not to make the investment in UX. Even if you can’t compel your CEO to tackle a large project, there are most likely small-scale ways to test the investment and demonstrate value to build on for the future.
Be sure to come back soon for the conclusion of this piece, in which we will be covering more compelling evidence to suggest that CEOs can no longer afford to ignore UX when it comes to building their budgets.
You can also learn more about what a highly-trained and experienced UX team can do for your business by learning about our approach.