Colliers

User Research, Conversion Rate Optimization and UX Design  

A Real Estate Leader Across the Globe

Colliers International Group Inc. is an industry leading global real estate services company with more than 16,000 skilled professionals operating in 66 countries across the world. With an enterprising culture and significant employee ownership, Colliers professionals provide a full range of services to real estate occupiers, owners, and investors worldwide. Services include strategic advice and execution for property sales, leasing and finance, global corporate solutions, property, facility and project management, workplace solutions, appraisal, valuation and tax consulting, customized research, and thought leadership consulting.

Colliers has been ranked among the top 100 outsourcing firms by the International Association of Outsourcing Professionals’ Global Outsourcing for 11 consecutive years, more than any other real estate services firm.

Project Info

Type
Research, Analytics, Assessment
Industry
Real Estate
Services
Website Design Strategy, User Experience Design, Visual Design, Analytics, Front-end Development, SEO, Social Media Strategy & Implementation
“This was the first time that Usability Testing and User Behavior Monitoring was performed at Colliers, bringing a new level of discipline to the Global Marketing team. We loved working with UpTop on this project. They were clear about how they operate, provided thorough usability analysis looking at similar issues from many angles. The UpTop team presented their findings in a considerate manner which allowed our team to be more receptive to the input.”
—  VP of Global Marketing, Colliers

Identifying Gaps through Analytics  

In 2012, Colliers International launched a newly redesigned global website, built on Sitecore ASP.NET CMS. Colliers was interested in studying the usability and user experience of the site, and to create a strategy and framework for which Colliers could measure, understand, and improve website usability. Through close collaboration, we helped Colliers identify the most important statistics to target and identify in order to improve overall site usability and experience.

The following goals were established as the focal points for our collaboration together:
  • Establish baseline measurements of performance and visitor sentiment of website usability
  • Identify how the website is performing overall based on Colliers’ goals for the redesign of the website
  • Gain in-depth understanding of user interactions with the website
  • Identify opportunities for improvements in usability

Applying Insight to Find Solutions  

UpTop performed a thorough website assessment that provided a detailed analysis of their current website design and user experience via a wide array of user behavior monitoring and web analytics tools, as well as qualitative analysis of the design by our UX design team.

Project objectives:
  • Create a usability testing strategy to understand areas of friction and success, and identify opportunities for improved user experience
  • Augment the current analytics capabilities on www.colliers.com with tools that track user behavior and provide more qualitative insight into usage
  • Provide actionable insights for Colliers International in order to help guide any potential design or development changes online
  • Hypothesize, test and implement any issues that become apparent through our analysis

The Results: Provide Recommendations, Take Action  

UpTop provided Colliers with a full Website Assessment Report, which included a prioritized list of actionable UX recommendations. Following the initial assessment, Colliers engaged us to design, test, and implement design changes based on the UX recommendations over a period of six months.

Technologies 

HTML, CSS

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