UX Audit

Uncover Friction Points In Your User Experience With a UX Audit

Performing an expert review of your user experience is a valuable exercise before you began to revamp your website, app, or tool. It will help you uncover friction points experienced by your users and allow you to prioritize and develop a plan for addressing them. 

A UX audit starts by learning about your target audience and business goals, orienting us to your digital experience. A proper audit uses a combination of quantitative and qualitative methods to give you a more holistic view of insights. If available, we begin by reviewing your existing data metrics, like Google Analytics, to identify key areas of friction – the What. Optionally, we can also layer on user behavior monitoring tools to gather more insights such as user journey mapping, heat maps, or session replays. Next, our UX experts use established evaluation heuristics to audit your digital experience across key pages or screens, including an overall review of design, navigation, user flows, interaction, CTAs, and accessibility – the Why. 

We include all of our actionable insights in a top-line summary report, prioritized by severity and accompanied by screenshots for reference. The report concludes with written recommendations for how to resolve these issues. 

UX audits are a great way to continually evaluate the health of your digital experience. Naturally, features are added over time, user behavior changes, and business goals may change as well. With this, your digital experience needs to keep up with these needs including with the latest UX best practices.  

Let UpTop help you identify opportunities for improvement so you can make better informed decisions on your next digital project. 

Key Benefits

  • Perspective. Get an outside-in perspective from the experts with no skin in the game
  • Evaluate. Review the current system, user needs, business goals and industry standards
  • Discover. Uncover friction points that indicate where changes need to occur
  • Target. Prioritize issues by severity and target those that will have the largest impact
  • Improve. A summary of the analysis and actionable insights provide a roadmap to move forward

UX Audit Report Includes

Analytics Baseline
User Behavioral Monitoring (Optional)
Expert UX Evaluation
Expert UX Recommendations
Issue Prioritization
Top-line Summary

5 Questions To Audit Your UX Worksheet

We can get so caught up in marketing and meeting business goals that often we forget the biggest differentiator from our competitors for our business is our user experience.

UX should be a seamless integration into your digital strategy. Whether you’re a UX designer, a marketing manager, or a business executive, this worksheet is a quick way to audit and identify an opportunity for improving your UX. 
You will be redirected to the worksheet download, once the form is submitted. You will also receive a follow-up email with the link for you to access the worksheet at any time.

5 Questions To Audit Your UX Worksheet

We can get so caught up in marketing and meeting business goals that often we forget the biggest differentiator from our competitors for our business is our user experience.

UX should be a seamless integration into your digital strategy. Whether you’re a UX designer, a marketing manager, or a business executive, this worksheet is a quick way to audit and identify an opportunity for improving your UX. 
You will be redirected to the worksheet download, once the form is submitted. You will also receive a follow-up email with the link for you to access the worksheet at any time.

Success Stories: UX Audit

F5

Taking a user centered approach to the redesign of F5's navigation, UpTop utilized UX research methods to categorized and label the site so that it makes sense to their core audience.

Mattress Firm

Mattress Firm engaged UpTop for help designing their enterprise web platform, starting a partnership lasting almost a decade. Uptop helped to optimize the UX and eCommerce functionality across all of Mattress Firm's digital platforms.

F5

Taking a user centered approach to the redesign of F5's navigation, UpTop utilized UX research methods to categorized and label the site so that it makes sense to their core audience.

Mattress Firm

Mattress Firm engaged UpTop for help designing their enterprise web platform, starting a partnership lasting almost a decade. Uptop helped to optimize the UX and eCommerce functionality across all of Mattress Firm's digital platforms.
"This was the first time that Usability Testing and User Behavior Monitoring was performed at Colliers, bringing a new level of discipline to the Global Marketing team. We loved working with UpTop on this project. They were clear about how they operate, provided thorough usability analysis looking at similar issues from many angles. The UpTop team presented their findings in a considerate manner which allowed our team to be more receptive to the input."
– VP of Global Marketing, Colliers International

On The Blog: UX Audits

blog
Blog is now empty.

Let's Talk

Let's Talk