UX Resources

Guides, worksheets, e-books, videos, and expertise from the UpTop team. 
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN JOURNEY MAPPING
A journey map, in its most basic form, is a series of user goals and actions on a timeline grid – end-to-end experience. Understanding user thoughts and emotions to create a narrative. A narrative that is condensed into a visualization used to communicate insights that will inform design processes.

We've created a customer journey mapping worksheet for you to bring your team together and review your own customer's journey. Are you ready find opportunities to over deliver for your customers?
The UpTop Team
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN WEBINAR
User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Sure, as a UX design and development agency, we might be a little biased here, but given the transformative results we’ve seen...
Craig Nishizaki
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN 
If your business is tasked with solving a problem and you’re not sure where to begin, a Design Thinking Workshop is a great place to start. Design Thinking helps teams find solutions by quickly testing and validating business ideas before committing to full-scale development. At the end of this collaborative process, you will answer critical questions about your newly proposed product, feature or service.
The UpTop Team
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN 
We can get so caught up in marketing and meeting business goals that often we forget the biggest differentiator from our competitors for our business is our user experience. UX should be a seamless integration into your digital strategy.

Whether you’re a UX designer, a marketing manager, or a business executive, this worksheet is a quick way to audit and identify an opportunity for improving your UX. 
The UpTop Team
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN DESIGN THINKING TURNING ON THE DESK LAMP
This TOTDL episode is all about design thinking. We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this framework today!
Michael Woo, Thomas Wu
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN JOURNEY MAPPING TURNING ON THE DESK LAMP
Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more!
Michael Woo
TECHNOLOGY BUSINESS STRATEGY BLOCKCHAIN SECURITY TURNING ON THE DESK LAMP
Turning On The Desk Lamp Episode 2: Blockchain for business In this mini-series, Jon Edwards and Erik Williamson will highlight blockchain technology and what it means for business. As well as real-world applications of the technology that companies could implement already. How do you plan on using new technology, like blockchain, to improve your customer's experience?
Jon Edwards, Erik Williamson
CUSTOMER EXPERIENCE USER RESEARCH UX DESIGN TURNING ON THE DESK LAMP
Turning On The Desk Lamp Episode 3: This week features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations for the user experience of your website, app, anything! If you don't dig dipper into what your users are telling you, how can you create an experience they want? Craig walks you through our approach and tactical ways UX research can be not only effective by scrappy as well.
Craig Nishizaki