UX Research

UX Research

Performing Timely UX Research Optimizes Your Design Process

Performing Timely UX Research Optimizes Your Design Process

User experience research is an intrinsic part of a broader UX evaluation and design process, and is designed to analyze real-life situations, gathering and interpreting data to better inform the overall design strategy. A variety of investigative methods, tools and techniques help provide the context of the end-user to the team, informing usability and design.

UpTop will help you create and enact a comprehensive digital strategy that ensures a positive user experience.

Key Benefits

  • Listen. Unbiased customer feedback is invaluable
  • Discover. How do your customers see your product/service
  • Understand. Know your user experience end-to-end
  • Inform. Merge pertinent lessons directly into the design process
  • Optimize. Create a more streamlined product and process

UX Research Deliverables

UX Research Deliverables

Diary studies
Persona building
Competitive analysis
Journey mapping
Prototyping
User stories
Usability testing
Surveys
Interviews (users, stakeholders)

Success Stories: UX Research

Success Stories: UX Research

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.
"The UpTop team conducted an in depth analysis of our online purchasing flow in order to determine opportunities to increase our overall conversion rates. We found their work to be insightful and diligent as not only they determined key usability disruptions in our 3-5 page funnel but they also provided valuable insight into the entire purchasing process."
– Sr. Director of Digital Marketing, IdentityForce

On The Blog: UX Research

On The Blog: UX Research

presentation

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of...
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Let's Talk

  • Yes, I'm interested in discussing a project for Your Company Name . My name is Your Name , and you can email me at Your Email .