UX Research

UX Research

Performing Timely UX Research Optimizes Your Design Process

Performing Timely UX Research Optimizes Your Design Process

User experience research is an intrinsic part of a broader UX evaluation and design process, and is designed to analyze real-life situations, gathering and interpreting data to better inform the overall design strategy. A mix of quantitative and qualitative research methods help provide the context of the end-user's experience, informing the design strategy as you move from concept to prototype and end product.

UpTop utilizes lean UX research methodologies that will show how your customers view your product/service. We can help you review existing data and recommend additional research strategies so that you can ensure a positive user experience for your customers. 

Key Benefits

  • Observe. Gathering feedback from users helps you understand their actions
  • Analyze. Review the data to find patterns and common pain points
  • Understand. See your product/service through your users' eyes
  • Update. Integrate insights into your design and research strategy
  • Iterate. Continue to test and update your product/service over time 

UX Research Deliverables

UX Research Deliverables

Diary studies
Persona building
Competitive analysis
Journey mapping
Prototyping
User stories
Usability testing
Surveys
Interviews (users, stakeholders)

Success Stories: UX Research

Success Stories: UX Research

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.
"The UpTop team conducted an in depth analysis of our online purchasing flow in order to determine opportunities to increase our overall conversion rates. We found their work to be insightful and diligent as not only they determined key usability disruptions in our 3-5 page funnel but they also provided valuable insight into the entire purchasing process."
– Sr. Director of Digital Marketing, IdentityForce

On The Blog: UX Research

On The Blog: UX Research

presentation

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of...
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