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Why Journey Mapping Requires a Workshop
Customer Experience, Journey Mapping
Improve Team Strategy with Design Sprinting
Design Thinking, Ideation, Prototyping
Conversational UI Offers a Next-Level UX
Conversational Interfaces, UX Design
Use Journey Mapping to Identify & Resolve UX Friction
Journey Mapping, UX Design
Do API Integrations Improve the User Experience?
API Integration, UX Design
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Performing Timely UX Research Optimizes Your Design Process

Performing Timely UX Research Optimizes Your Design Process

User experience research is an intrinsic part of a broader UX evaluation and design process, and is designed to analyze real-life situations, gathering and interpreting data to better inform the overall design strategy. A variety of investigative methods, tools and techniques help provide the context of the end-user to the team, informing usability and design.

UpTop will help you create and enact a comprehensive digital strategy that ensures a positive user experience.

Key Benefits

Listen. Unbiased customer feedback is invaluable
Discover. How do your customers see your product/service
Understand. Know your user experience end-to-end
Inform. Merge pertinent lessons directly into the design process
Optimize. Create a more streamlined product and process

UX Research Deliverables

UX Research Deliverables

Diary studies

Persona building

Competitive analysis

Journey mapping

Prototyping

User stories

Usability testing

Surveys

Interviews (users, stakeholders)

Success Stories: UX Research

Success Stories: UX Research

Engaging Inside Sales Millennials with Microsoft

UpTop’s focus on UX enabled their development team to stay agile through each product sprint, facilitating an adaptive, collaborative partnership with Microsoft.

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.

Starting children’s day with art, calmness, and The L.A.U.G.H. App

The Catherine Mayer Foundation had a vision to create the children's learning tool, L.A.U.G.H. App, and needed a technology partner to execute her vision.

Engaging Inside Sales Millennials with Microsoft

UpTop’s focus on UX enabled their development team to stay agile through each product sprint, facilitating an adaptive, collaborative partnership with Microsoft.

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.

Starting children’s day with art, calmness, and The L.A.U.G.H. App

The Catherine Mayer Foundation had a vision to create the children's learning tool, L.A.U.G.H. App, and needed a technology partner to execute her vision.

SUCCESS STORIES

"The UpTop team conducted an in depth analysis of our online purchasing flow in order to determine opportunities to increase our overall conversion rates. We found their work to be insightful and diligent as not only they determined key usability disruptions in our 3-5 page funnel but they also provided valuable insight into the entire purchasing process."

– Sr. Director of Digital Marketing, IdentityForce

On The Blog: UX Research

On The Blog: UX Research

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’...

Read More

[VIDEO] Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Wh...

Read More

[VIDEO] Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client w...

Read More

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings...

Read More

[VIDEO] Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations...

Read More

[VIDEO] Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both inter...

Read More

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