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Digital Transformation: Implement UX Best Practices From the Start
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API Integration, Development, UX Design
Implement Design That Encourages Self-Actualization
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Design Thinking, UX Design, Website Design
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Hot Jar Tracking Code

Performing Timely UX Research Optimizes Your Design Process

Performing Timely UX Research Optimizes Your Design Process

User experience research is an intrinsic part of a broader UX evaluation and design process, and is designed to analyze real-life situations, gathering and interpreting data to better inform the overall design strategy. A variety of investigative methods, tools and techniques help provide the context of the end-user to the team, informing usability and design.

UpTop will help you create and enact a comprehensive digital strategy that ensures a positive user experience.

Key Benefits

Listen. Unbiased customer feedback is invaluable
Discover. How do your customers see your product/service
Understand. Know your user experience end-to-end
Inform. Merge pertinent lessons directly into the design process
Optimize. Create a more streamlined product and process

UX Research Deliverables

UX Research Deliverables

Diary studies

Persona building

Competitive analysis

Journey mapping

Prototyping

User stories

Usability testing

Surveys

Interviews (users, stakeholders)

Success Stories: UX Research

Success Stories: UX Research

Engaging Inside Sales Millennials with Microsoft

UpTop’s focus on UX enabled their development team to stay agile through each product sprint, facilitating an adaptive, collaborative partnership with Microsoft.

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.

Starting children’s day with art, calmness, and The L.A.U.G.H. App

The Catherine Mayer Foundation had a vision to create the children's learning tool, L.A.U.G.H. App, and needed a technology partner to execute her vision.

Engaging Inside Sales Millennials with Microsoft

UpTop’s focus on UX enabled their development team to stay agile through each product sprint, facilitating an adaptive, collaborative partnership with Microsoft.

Helping Mattress Firm Sleep Easier

Mattress Firm engaged UpTop for help designing appealing pages for their newly-launched enterprise web platform; a partnership that flourishes today.

Starting children’s day with art, calmness, and The L.A.U.G.H. App

The Catherine Mayer Foundation had a vision to create the children's learning tool, L.A.U.G.H. App, and needed a technology partner to execute her vision.

SUCCESS STORIES

"The UpTop team conducted an in depth analysis of our online purchasing flow in order to determine opportunities to increase our overall conversion rates. We found their work to be insightful and diligent as not only they determined key usability disruptions in our 3-5 page funnel but they also provided valuable insight into the entire purchasing process."

– Sr. Director of Digital Marketing, IdentityForce

On The Blog: UX Research

On The Blog: UX Research

hi-fidelity-vs-low-fidelity-prototypes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to co...

Read More

presentation

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the c...

Read More

Essentials-Creating-Customer-Journey-Map

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to b...

Read More

hi-fidelity-vs-low-fidelity-prototypes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, u...

Read More

presentation

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of...

Read More

Essentials-Creating-Customer-Journey-Map

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a sea...

Read More

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