Participants:
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- Craig Nishizaki, Head of Business @UpTop
- Cara Verwholt, Founder & Principal @ Cara Verwholt Consulting
Length: 1m 25s
Craig Nishizaki:
What advice would you give to leaders in business marketing product and UX roles who are struggling with silo related issues in their organization?
Cara Verwholt:
Yeah. Well, the first thing that I would say is it might not be you. It might be the organization. You just need to be honest about that with yourself sometimes. And I’ve certainly had the experience where I’ve come into a new role and I just feel like I’ve lost my touch. I question myself. I doubt myself. I say, what’s going on with me? Am I, do I not have the skills or abilities that I thought I did? Because maybe you’re hitting those walls or maybe you don’t have the information that you need, and you’re finding that things are just they’re not working right. And it’s easy to doubt yourself in those situations, but I think, again, be patient, right? Going back to what we discussed earlier, take the time to absorb. Give yourself that time, really understand how the organization works, understand how it’s structured, who you need to work with for certain things, and observe how decisions get made.
And I think that’ll give you a lot of empowerment to figure out how to work through those things. And it’s try not to get too frustrated when things take time, right? Good things take time. Difficult things take time. Oftentimes in large organizations, it may seem like the pace of innovation is slower. It may seem like it’s really hard to be a change agent, but I think you just need to know how the silos operate in order to push for that change. And it may just take a little bit longer to push for that change, but it’ll come if you’re persistent.



