All posts by: UpTop Team

hi-fidelity-vs-low-fidelity-prototypes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, unfortunately, it often seems these two elements are mutually exclusive. The more complete a UI design idea is, the more […]
enhance-ux-with-api-integration

4 Ways to Enhance UX with API Integrations

For years now, practically every tech product on the market has been undergoing a radical shift. Technical products are becoming simpler, and simple products are becoming easier to integrate. Both of these occurrences are due to a profound market-wide interest in improving the user experience (UX). UX design is what makes complex, technically demanding tools […]
search-engine-optimization

Why SEO Matters to UX Design

SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]

Identify, Prioritize, Fix: Fight UX Friction at Its Source

UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at first, UX design does involve a kind of clairvoyance — just not necessarily a supernatural one. The designer’s foreknowledge of user behavior mostly […]

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]
internal alignment

How to Achieve Internal Alignment on UX Vision

Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
erase-friction-increase-revenue

[VIDEO] Erase Friction to Increase Revenue

The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digital Ventures Michael Woo, Director of UX @ UpTop Moderator – Craig Nishizaki, Sr. Director of Business Development @ UpTop We […]
managing_legacy_systems

Managing Legacy Systems: When to Upgrade, Replace, or Rebuild

Every business relies on a set of core technology systems to function. These solutions include everything from a digital freelancer’s free cloud storage account to a fully featured enterprise SAP implementation that serves hundreds of employees, with an accompanying six-figure price tag. But technology continues to advance, and user expectations – both inside and outside […]
database

Utilize DevOps to Quickly Modify Database Structure

Database changes are tedious, time-consuming challenges that introduce a great deal of risk into any organization. Deploying database schema changes is a highly demanding technical task, and it takes critical development hours away from other strategic objectives. At the same time, lagging database response can obstruct even the best-planned application deliveries and slow down an […]
community

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powerful in the first place. Popular online communities like GoodReads, DeviantArt, or CouchSurfing work because they empower users to meaningfully interact with one another in ways that […]