Participants:
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- Craig Nishizaki, Head of Business @UpTop
- Michael Woo, Head of Design @UpTop
Length: 27s
Michael Woo:
You need to prioritize small high impact changes, but you don’t need a massive budget. Sometimes really small tweaks like simplifying a checkout process or just refining a form can drive major improvements.
Craig Nishizaki:
Yeah, that’s right. Instead of big risky overhauls, make incremental adjustments and measure their impact by benchmarking the experience first and then implementing the new change in testing again.
For more information, watch the entire podcast which includes the clip above.
